Do you feel your company’s marketing emails could use something more than a headline and copy? Are you looking for a way to provide more connectivity between your Orange County website and business emails? How about an easy way to view an analytical breakdown of your email success rates? BrandMyMail offers these services at a very affordable cost.

BrandMyMail is a free service that allows your business to incorporate your emails with data from your social media sites, such as Twitter, Facebook and YouTube. The application provides a user-friendly template for designing beautiful and eye-catching emails: simply add your latest Facebook posts and tweets with an easy drag and drop. Tired of the plain, white backdrop that surrounds your emails’ text? BrandMyMail even allows you to spruce things up with textured and colorful backgrounds....

We all are familiar with the age-old idiom “don’t judge a book by its cover” and the implications behind it. However, if you’re a business trying to draw in customers via your website, your homepage just might be your most important marketing tool. Your homepage should be neat, organized, user-friendly and intriguing enough for the visitor to venture further into your website. Continue reading for Orange County website design strategies that will increase the success of your homepage.

Don’t Clutter

Placing too much information and too many images on your homepage is an eyesore for your audience and may even deter them from your site completely. A homepage should invite a potential customer in, not scare them away with information overload. Summarize what your business offers in a clear,...

Think about this. You are connected with many friends online. And your friends are connected with others that you’ve never met. So engaging the people you know online is a great way to draw in new business. And since there’s currently a big buzz surrounding social media, with businesses putting money and effort into their online presence, its important to do it right. In some cases, this outreach isn’t paying off with droves of new customers. There are important principles that must be followed in order to use Facebook to interface appropriately with your Orange County website and business in order to maximize your return. So how can you engage your Facebook audience? Here are three ideas below:

Know the Audience for Your Brand
Your business must know the demographic for your product. Facebook...

There are many applications designed to examine website traffic and efficiency; however, one application captures a bird’s eye view of your audience’s actions, including social sharing. Chartbeat is an analytical dashboard that translates complex data into easy-to-interpret, real-time insight about your business website.

Chartbeat not only will show the geographic location of you audience, but also will determine how web surfers find and access your website, interact with and share content on social media platforms. The dashboard application even goes so far to tell you how long your audience is engaged, whether they are reading a page, writing about a page or idle on your website and how many pixels an individual has scrolled down on a page. Chartbeat allows you to observe what’s trending on your website and...

QR codes have been in existence since the early 90’s, but the advent of smart phones have made them a popular strategy for businesses. A QR code is basically a barcode that can be scanned by a smartphone camera, which often takes the viewer to a website, or some other site or information. Go to your mobile app store and download the latest ScanLife QR code reader and scan the following image!

20.1 million people utilized QR codes on their smartphones in the fall of 2011 (com.score).  Many companies, including...

Many companies are turning to Instagram – the mobile photo-sharing application that has garnered worldwide media attention – to market their brands and services. Here are 5 helpful tips on successfully adding Instagram to your Orange County marketing strategy.

Use hashtags
Instagram introduced hashtags to make photos visible to a larger audience. Simply snap a photo of the beach, tag #beach in a comment and click on the hashtag to be taken to a page containing all other photos tagged #beach. Hashtags not only allow masses of people to access your photos, but also may gain your Instagram account more followers. Use hashtags with your Orange County brand name and slogans to appeal to many sets of eyes and to execute marketing campaigns.

Carry out campaigns and contests

These are things we can all learn from Pebble! The e-paper watch known as Pebble is the most successful product on the popular site Kickstarter. Pebble received more than $1 million dollars in the first few hours via pledged support from enthusiastic backers. Duplicating the frenzied demand for this product holds important lessons for Orange County businesses trying to start or increase their online traffic.

Relevance. The Pebble watch capitalizes on current tech trends. If your website is not generating the traffic you want, perhaps it is time to call on an Orange County web design team. If you are finding it challenging to keep up with the rapidly changing pace of online marketing and website features, Brandastic will help you stay abreast of changes.

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