Whether you acknowledge it or not, you have a brand. The better question might be, “What is my brand?” Your brand is embedded in everything that you communicate, facilitate, and produce. Your brand highlights the distinctiveness with which you embody your mission. Let us help you Make a clear, compelling, differentiating and measurable promise that your customers and all your other stakeholders really care about and, Organizing your company to be a promise delivery system and nothing else. Anything else is just a distraction. Every action, every initiative and plan needs to be intimately and obviously linked to the delivery of the brand promise – otherwise it does not get done.