Many companies are utilizing blogs to better speak to their customers and to increase business. When done right, a blog can greatly increase website visitors and ultimately lead to an increase in sales. Here are three of the major benefits of investing in a company blog.
It keeps your Orange County website active
The Internet may as well be a living, breathing entity: it is in a state of constant change and expansion. Information is uploaded and searched every second of everyday. Like the Internet, you want your website to be active and alive. Without consistent additions and changes to your company’s web presence, you will remain stagnant in the World Wide Web realm. One of the best strategies for keeping your site active is by frequently updating your company blog. This is identical to the concept of up-keeping a social media profile: constant change will keep your brand on your customers’ minds. Every blog article you post is catalogued on its own web page and indexed on search engines. What does this mean? It means that web surfers are more likely to find you online. Blogging can help increase SEO, or search engine optimization, and ultimately place your website at the top of search results for engines like Google and Yahoo.
You can link it with your social media profiles to increase traffic
One of the most fantastic characteristics of the Internet is the interconnectivity of information and data: anything can be linked together. You don’t have to worry about your Facebook followers not seeing your website because you can literally link them together with buttons and hyperlinks. Connecting different web pages can only help to expand your web traffic. Post links to your company blog articles on your Facebook and Twitter walls for your followers to see. Social media is one of the most important marketing techniques today, so integrating your blog articles with Facebook and Twitter can only increase your website views. Your brand’s blog can serve as the glue that binds your website to your social media pages.
It allows you to go beyond the product
Let’s face it: your brand’s website serves as the means to promote how awesome your products and/or services are. However, speaking only about the product can get very one-dimensional after awhile. Blogging is a very powerful Orange County marketing strategy: it allows you to give your customers more insight and education into your respective industry. Post blog articles to provide more depth to your web page. A blog will not only give clients a reason to constantly check your webpage, but also will inadvertently keep your business on their minds. Keeping customers interested in your brand is essential to the growth of your company, and a blog can help achieve this if written well.
Brandastic.com can boost your online traffic and sales by effectively shaping your Orange County web development strategies. Brandastic is a Southern California based company focused on relationship, excellence, and service. When you are ready to be noticed, to really stand out, contact Brandastic.