With 55% of visitors spending less than 15 seconds on a website, it can be difficult to reel in your audience while maintaining your brand aesthetic and voice.
While the overall functionality and look of your website provides a quality user experience, you don’t have to be a designer or developer to apply some simple strategies to emphasize your online presence and keep visitors engaging.
3 Simple Design Tips (Anyone can do):
- FONT: While imagery and videos are taking online media by storm, the written word can still have a powerful presence and add to the aesthetic of your overall website. Some simple ways to create your brand voice is to increase your font size or update to a new font across your site to be clearer and eye-catching. Be careful with what words you choose to accentuate and make your content meaningful, minimal, and in the tone of your brand voice in order to get your point across.
- CLEAN CONTENT: While some brands could write novels about their mission or their services, the fact remains that the average attention span for the individual is 8 seconds, less than a goldfish! It’s important to purposefully choose not just the design and the imagery of your site, but to make your word choice succinct and to the point.
- CALL TO ACTION: Nothing will lose your audience more than difficulty in knowing how to access your services. Make your call to actions clear and bold, such as “Apply Today,” to give your visitors an action step. Buttons and icons placed in the main banners, above the fold, or on sticky headers that follow as you scroll remind your audience that you are just within reach and always accessible.
Here at Brandastic, we know it takes time and effort to create a quality website and believe details make all the difference. We take care in educating through our services in order to empower you and your business to manage your content effectively for your visitors. Contact us at 888.339.5275 today to learn more about how we can ignite your brand potential!