3 Mistakes You Might Be Making with Your Website [VIDEO]
For a lot of businesses, their website is a primary asset for their business. It’s the main place where customers come to find more information and make contact. A website is part of every single sale for e-commerce businesses. It’s also the way that prospects discover your site through Google.
When it comes to updating and managing your website, there are few crucial mistakes that businesses make that cause them issues.
Here are three mistakes to avoid when updating and managing your website.
1) No Staging Website
When setting up or updating a website, you definitely need a staging site. Essentially its a copy of your site that allows you to test out the changes before they go live.
Any design or development changes can tend to mess with your user’s experience on the site, so it is better to test them out properly first. This is especially important for ecommerce sites, where people can get annoyed if things don’t function perfectly.
All changes can be tested by your development team before going live on your main site.
2) Lack of Updates
Once a website is built, it is tempting to think your work is done. BUt similar to updating phone apps, or getting your car serviced, there are constant changes that need to be updated.
Of course, you don’t have to do a full overhaul or design change every few months. Ideally once every few years is great for a big update. But small updates, security patches, and general maintenance should happen 2-4 times a year.
Make sure to check if your website theme, plugins are up-to-date as well as security patches. Of course, you should run these on your staging site to make sure nothing breaks before going live.
3) Not Owning the Credentials
It very important that you have access to all the passwords for the backend admin of your website, website hosting credentials, your email services, etc.
If you are using a service like Squarespace or Wix, then you still should know all the details of your login info and have them stored somewhere (not just ‘remembered’ in your browser passwords). Having all the account information for your sites is like owning the master keys to your house. You control it, and you decide who can access it.
This is also important if you work with a web development agency. While they may initially setup the hosting and websites, you should still have owner access to everything. In this way, you are not held hostage by a developer or hosting company and can change if you need to.
In conclusion, remember that you need to allocate time and some budget for updating and maintaining your website every year. Over the long term, this will solve a lot of issues that could slow down or stop your site from functioning.
Most of all, they will save you time and money, and potentially lost revenue from your website.