5 LinkedIn Marketing Strategies That Work in 2019
Many people still perceive LinkedIn as a resume and job posting site. But times have changed.
Especially for those in B2B industries, LinkedIn is quietly becoming a lead generation juggernaut.
Consider some of these statistics for LinkedIn B2B Lead Generation in 2019:
- In 2019, More than 80% of social-generated B2B leads come directly from LinkedIn. Today, LinkedIn has over 500 Million registered users, with over 260 Million of them logging in at least once a month.
- On top of this, 61 million LinkedIn users are senior-level executives or managers, and 40 million LinkedIn Users are in decision-making positions.
- Today over 80% of all business leads come from LinkedIn, while only 20% come from platforms such as Facebook, Twitter and Instagram combined.
All this data points to one important fact: if you’re not utilizing the LinkedIn platform correctly, your business is potentially missing out on high-quality leads.
To get the most from the amazing opportunity, here are five strategies for marketing on the LinkedIn platform in 2019.
1) Set Up a LinkedIn Company Page
Every company that has a presence on LinkedIn has a distinct advantage when they have a company page.
Setting up a company page gives your company its own space inside of LinkedIn, where you can post, share, comment and like other people’s content. It allows you to promote your brand as a separate entity from your own personal profile.
Creating a Company Page on LinkedIn is free, straightforward, and easy. One important point is to make sure your logo, cover image and company description match your brand.
2) Share Your Company’s Content on LinkedIn
LinkedIn’s revamped content platform is helping businesses engage with each other and share information in a more professional context.
Content marketing today is an essential piece of any marketing strategy. However, a lot of businesses miss out on more exposure by forgetting to post to LinkedIn.
For example, if you are writing and publishing weekly articles on your company blog, make sure to share them on LinkedIn or repurpose them as LinkedIn Articles.
If your company is growing or offering new services, you can put together a simple press release and share it on Linkedin. It is also wise to update your Company Page to reflect any updates your company has.
LinkedIn has also begun supporting native video content, and by sharing your own videos that have been uploaded to LinkedIn, you are more likely to get views and attention for your brand.
3) Run LinkedIn Retargeted Ads to Your Website Visitors
Compared to other social platforms, LinkedIn used to offer a very weak ads platform. The good news is that they are finally getting better at the basics of social media advertising.
With the new Matched Audiences Tool LinkedIn allows you retarget visitors that have previously visited your website.
The prospects available to you via LinkedIn are typically a much better fit for your sales funnel. Especially in the B2B arena.
LinkedIn Ads also gives you the ability to add email contacts to target with ads, or even upload existing accounts.
With LinkedIn advertising and the Matched Audiences Tool, you’ll always know exactly who you’re advertising to.
4) LinkedIn InMail gets 2.6x Better Response Rates
InMail is becoming a must-have tool when it comes to marketing with LinkedIn in 2019.
Of course, InMail is not a free feature, but the $79 per month is well worth it.
With LinkedIn InMail, you are able to directly reach out and contact any of the over 575 million users on Linkedin. You are also not limited to how many people you can connect with on a monthly basis.
LinkedIn themselves report that InMail response rates are 3x that of traditional emails. As a bonus, they include analytics to help you finalize your ad spend and tactics.
5) Keep up-to-date with the LinkedIn Marketing Blog
Keeping up to date with the latest trends on LinkedIn marketing is actually easy, especially when you can straight to the source.
The LinkedIn Marketing Blog publishes its own custom curated range of articles to help you learn more about effective marketing on the platform.
Following the LinkedIn Marketing Blog will help you learn the platform’s toolkit and keep you informed on new updates and features. You can also take advantage of great resources such as the Sophisticated Marketers Guide to LinkedIn which will give you everything you need to know to get started on the platform.
If you are looking to grow your visibility in the B2B marketplace, then LinkedIn is a no-brainer for marketing in 2019. With the increase in content visibility, advertising options and the ability to target decision makers at every level, the time invested in LinkedIn marketing will pay dividends.