SEO Vs PPC

SEO vs. PPC: Which is Better For Your Business?

Organic traffic is considered free or earned. On the other hand, pay-per-click (PPC), deals with paid advertising. Both are valuable and when used in tandem, they can skyrocket your online visibility and sales. 

How to Remove Fake Negative Reviews on Google

Unfortunately, even though you know the review is fake, your potential customers have no idea. Luckily there’s a course of action you can take to remove fake Google reviews. 

What is CRO and Why You Can't Afford to Ignore It?

What is CRO? Why Can’t You Afford to Ignore It?

Conversion Rate Optimization (CRO) is the practice of optimizing your website or landing page experience based on visitor behavior. It can drive more sales and improve the overall quality of your site.

picture of blue venmo app icon on a smartphone screen

Simple, Social, & Shareable: Venmo Brand Review

What do Google, Uber, Sharpie, White-Out, Post-It, and Venmo all have in common? The answer is a brand name that’s become part of our everyday language. You may…

screengrab fro video with marketer talking about algorithm update

How The Bert Updates Will Impact Your SEO [VIDEO]

The BERT update allows Google to better comprehend the context of what a person is searching for. It aims to understand the nuances of our everyday language to improve the quality of search results.

Top 15 Digital Marketing Conferences

Top 19 Must Attend Digital Marketing Conferences 2020

An eclectic group, it’s no wonder digital marketers love conferences, festivals, conventions, and summits. We’re an overly competitive bunch, obsessed with trends, addicted to the internet, and avid…

girl drinking coffee in a coffee shop and reading digital marketing booking

The 18 Best Digital Marketing Books 2020

Here at Brandastic, we absolutely love books and have found plenty of amazing reads that help advance the thinking of any marketer. It’s time to put down that phone and pick up a book to learn some new marketing skills and relax.

blocks that spell out LSI on top of a laptop keyboard for blogging and marketing

What are LSI Keywords? How do They Boost SEO?

What are LSI Keywords? LSI (Latent Semantic Indexing) keywords are terms conceptually related to each other. Search engines use them to better understand a piece of content on…

15 Grammatical Mistakes That Damage Your Marketing Credibility

15 Grammatical Mistakes That Damage Your Marketing Credibility

Grammar mistakes can affect credibility, professionalism, and clarity. Practice careful attention to detail in your writing and carry the skill over to other aspects of your business. 

girl looks confused at a laptop screen worried about the thin content on her website

What is Thin Content & How is it Destroying Your SEO?

  Thin content is one of the initial issues Google tackled with its 2011 Panda algorithm update. “Content is king” is still the most cliche term in digital…

SEO News: Google Featured Snippets Are Now Anchoring and Highlighting Text

If you want your website to gain organic traffic online, there is no better way than to gain a Featured Snippet on Google. Sometimes known as ‘Position Zero’,…

NBA Branding Brand Review

The King of Sports Content: NBA Brand Review

As the NBA gears up for its 74th season, we anticipate it to be one of the most exciting in recent history.  The busy off-season and a loaded…

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