SEO vs. PPC: Which is Better For Your Business?
Organic traffic is considered free or earned. On the other hand, pay-per-click (PPC), deals with paid advertising. Both are valuable and when used in tandem, they can skyrocket your online visibility and sales.
How to Remove Fake Negative Reviews on Google
Unfortunately, even though you know the review is fake, your potential customers have no idea. Luckily there’s a course of action you can take to remove fake Google reviews.
What is CRO? Why Can’t You Afford to Ignore It?
Conversion Rate Optimization (CRO) is the practice of optimizing your website or landing page experience based on visitor behavior. It can drive more sales and improve the overall quality of your site.
Simple, Social, & Shareable: Venmo Brand Review
What do Google, Uber, Sharpie, White-Out, Post-It, and Venmo all have in common? The answer is a brand name that’s become part of our everyday language. You may…
How The Bert Updates Will Impact Your SEO [VIDEO]
The BERT update allows Google to better comprehend the context of what a person is searching for. It aims to understand the nuances of our everyday language to improve the quality of search results.
Top 19 Must Attend Digital Marketing Conferences 2020
An eclectic group, it’s no wonder digital marketers love conferences, festivals, conventions, and summits. We’re an overly competitive bunch, obsessed with trends, addicted to the internet, and avid…
The 18 Best Digital Marketing Books 2020
Here at Brandastic, we absolutely love books and have found plenty of amazing reads that help advance the thinking of any marketer. It’s time to put down that phone and pick up a book to learn some new marketing skills and relax.
What are LSI Keywords? How do They Boost SEO?
What are LSI Keywords? LSI (Latent Semantic Indexing) keywords are terms conceptually related to each other. Search engines use them to better understand a piece of content on…
15 Grammatical Mistakes That Damage Your Marketing Credibility
Grammar mistakes can affect credibility, professionalism, and clarity. Practice careful attention to detail in your writing and carry the skill over to other aspects of your business.
What is Thin Content & How is it Destroying Your SEO?
Thin content is one of the initial issues Google tackled with its 2011 Panda algorithm update. “Content is king” is still the most cliche term in digital…
SEO News: Google Featured Snippets Are Now Anchoring and Highlighting Text
If you want your website to gain organic traffic online, there is no better way than to gain a Featured Snippet on Google. Sometimes known as ‘Position Zero’,…