How To Use Google Ads In Your Holiday PPC Strategy
More than ever before, customers will be buying online this year for gifts. Here are six ways to use Google Ads to your advantage to grow your online sales during the holiday season.
The Best Types of Display Ads To Promote Your Business in 2020
The best thing about display advertising is the variety of ad types you can test out. These rich-media display ads can offer a more engaging experience to capture your target audience’s attention and drive conversions.
What is Cost Per Acquisition (CPA)?
If you run a business that advertises online, cost per acquisition is an essential measurement for tracking success. It’s a way for your business to determine if your investment in a particular marketing channel is worthwhile.
Understanding the Consumer Decision Making Process
If you can understand the five stages of the consumer decision-making process, you can then adapt it to make sure you are using it for SEO and social media marketing.
The Benefits of Hiring a Digital Marketing Agency
There are many benefits to hiring a marketing agency that you may not be able to gain from attempting to do all your marketing yourself in-house.
What is Click-Through Rate? How do You Improve It?
A high Click-Through Rate correlates with a higher conversion rate for most campaigns. This is because if people are clicking on your ad, it’s likely that something is engaging.
5 Ways to Promote Your Blog and Boost Traffic
It’s easy to start a blog, but drawing in traffic requires quality writing, an SEO strategy, authority in your space, and of course a dedication to content promotion.
What Are Google Ads Callout Extensions?
Google Ads Callout Extensions make it easier for businesses to provide potential customers with detailed information about business, products, and services at no extra cost.
What Are Negative Keywords? Why Are They Important For PPC?
When used correctly, negative keywords can have a noticeably positive impact on the success of your PPC campaigns.
How Google Shopping Works in 2020
You can think of Google Shopping as a way to attract new attention to your business, especially for customers who are in the research phase of the buying cycle.
Should You Pause SEO and PPC During a Crisis? [VIDEO]
During a crisis, it feels like waiting is a wise option. Seeing what ‘the market’ or your competitors are doing seems less risky. However, following the lead of others is the surest way to become obsolete.
The Top Digital Marketing Youtube Channels in 2020
These 11 Digital Marketing Youtube channels offer an incredible starting point to learn new tactics and to stand out in your marketplace to attract more customers.