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PPC

By Justin |  Oct 8, 2020 (5 min read)

Case Study: How Highland Commercial Roofing Skyrocketed Their Conversions

Case Study |  Life in the Agency |  PPC

Highland Commercial Roofing is a premier Guild Master awarded commercial roofing company operating in the...

By Justin |  Oct 4, 2020 (5 min read)

Case Study: How aFe Power Used Paid Social Media Ads to Drive in Traffic

Case Study |  Life in the Agency |  PPC

Advanced FLOW engineering (aFe Power) is an American manufacturer of premium, high-performance aftermarket automotive and...

By Ben |  Oct 1, 2020 (5 min read)

How To Use Google Ads In Your Holiday PPC Strategy

Ecommerce |  Marketing |  PPC

There’s no denying that the changes to the world due to COVID will have an...

By Ben |  Sep 17, 2020 (5 min read)

The Best Types of Display Ads To Promote Your Business in 2020

Marketing |  PPC |  Social Media

Most people who have surfed the web have been exposed to display ads. They're a...

By Justin |  Sep 10, 2020 (5 min read)

Understanding the Consumer Decision Making Process

Marketing |  PPC |  SEO |  Trends

Before you can sell anything to anyone, you need to understand how and why they...

By Sandy |  Aug 14, 2020 (5 min read)

The Benefits of Hiring a Digital Marketing Agency

Marketing |  PPC |  SEO |  Web Development

When you are looking to grow your business, there are different approaches you can use...

By Ben |  Jul 27, 2020 (5 min read)

What is Click-Through Rate? How do You Improve It? 

Ecommerce |  Marketing |  PPC

One of the downsides of running online ads is that you can easily spend a...

By Megan |  May 27, 2020 (5 min read)

What Are Google Ads Callout Extensions?

Marketing |  PPC

Over the past few years, Google Ads have become much more detailed. They offer advertisers...

By Melissa |  May 15, 2020 (5 min read)

What Are Negative Keywords? Why Are They Important For PPC?

Marketing |  PPC |  SEO

When used correctly, negative keywords can have a noticeably positive impact on the success of...

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