The Top PPC Agencies in California in 2021
If you are considering a PPC campaign for your business, understanding the PPC process and targeting the right demographics are very important. Any good PPC agency will help you decide on the best kind of paid campaigns.
In-Demand Digital Marketing Skills You Need in 2021
By adapting to the ‘new normal’ and embracing digital marketing, your brand can leverage the online marketplace for future success in 2021 and beyond.
How To Boost Sales With Returning Customers
It might seem that having excellent products or services should be enough to keep customers coming back. But in today’s hyper-competitive world, you have to earn their loyalty first.
How To Run A Successful Facebook B2B Advertising Campaign
In 2020, Facebook advertising is no longer just optimized for B2C sales. With the right strategy in place, B2B businesses can also leverage the social media platform to grow brand awareness and generate more leads.
What is TikTok? Why Is It So Popular?
TikTok offers a glimpse into what it means to be growing up in today’s hyper-connected world. In this article, we cover the history of TikTok, and how users, influencers, and advertisers are benefitting from the platform.
8 Digital Marketing KPIs You Need to Know
These digital marketing KPIs help you understand what is working and to focus your efforts in the areas that are having the largest impact on your marketing campaign and business objectives.
How Chatbots Can Help Your Business
Using the best of machine learning and AI to your advantage, and helping your customers feel cared for, you are guaranteed to increase your sales and brand trust.
How Does Net Promoter Score Help Your Business?
Understanding which of your customers would be willing to recommend your business, products, and services is crucial to growing your business.
The Top Reputation Management Software Tools in 2020
Reputation management software makes your marketing efforts as a business owner easier. It also helps you gain valuable insights into how customers view your business and how you can keep improving.
The Best Types of Display Ads To Promote Your Business in 2020
The best thing about display advertising is the variety of ad types you can test out. These rich-media display ads can offer a more engaging experience to capture your target audience’s attention and drive conversions.
What is Cost Per Acquisition (CPA)?
If you run a business that advertises online, cost per acquisition is an essential measurement for tracking success. It’s a way for your business to determine if your investment in a particular marketing channel is worthwhile.