Online Marketing Trends for Orange County Businesses
Facebook, Pinterest, Twitter, mobile applications – marketing your Orange County business will require you to keep up with the trends. Here are some tips to consider so your business stays relevant.
Must be Mobile
Your business should have a mobile site. Not should, must. Your business needs to have a website that renders correctly on a smartphone or tablet screen. Now a mobile app should be the next thing on the list.
In the Know with Inbound Marketing
Social media marketing has brought about another type of marketing – ‘inbound marketing.’ This is the type of marketing where a brand spends resources to create content, engage fans, and create resources that draw customers to products and websites. Think about hiring a blogger or someone to make online videos. Spend some time on your Orange county website and your Orange County website design – your visual impact must be outstanding. Also, consider creating infographics or other shareable tools – an ebook or a webinar.
Due to the vast amounts of information and products available in the world today – it is more expensive to gain a new customer than keep an old one happy. Successful businesses will consider how to reward current customers, and keep them engaged and feeling appreciated. Contests, awards, coupons, etc – do whatever you can to keep your current customers connected.
With all of the social media outlets, you must be smart about where you invest your time. Determine which venue – Pinterest, Facebook, Foursquare, etc. – people are already using to talk about your brand, and focus your efforts there. If you have a great Facebook following, engage with your fans, offer contests, provide shareable content like videos or articles, and solicit feedback.
‘Brandastic Web Design’
To stand out, strengthen your in-house resources or contract a team to get your website design up-to-speed. Brandastic will make sure that your Orange county website is stunning and engaging. Your website must be an extension of your company – and your website must be fabulous to complement your other marketing efforts.
Implementation of these marketing trends should effectively help you grow your business and take your business to new heights in 2013.
Brandastic.com builds world-class brands and websites and will provide the best Orange County website design and can assist you with your inbound marketing. Brandastic is a Southern California based company focused on relationship, excellence, and service. When you are ready to be noticed, to really stand out, contact Brandastic.