Whether you’ve just started your local business, or you’ve been running one for some time now, you know how important it is that you build your online presence. The Internet has become the go-to solution for local customers searching for businesses in their area that can satisfy their needs, and if you’re not visible, they’ll go to your competitors. An internet marketing company can help here, but you need to ensure they offer the right mix of services. What services are most important?
No matter what your niche might be, or how long you’ve been in business, your digital advertising strategy needs to start off with good search engine optimization. Nothing else will succeed if you do not have good on and off-page optimization, based on accurate keyword research. Your SEO should include keywords and phrases that your customers use to find products or services like yours, but also longtail keywords, and variations.
This one might sound odd, particularly if you already have a website built, but it’s important to understand the role that web design plays in search engine rankings. Google actively downgrades the rank of sites that do not offer a quality user experience and that are not designed to be mobile-friendly. If your site is years old, chances are good that it doesn’t meet modern guidelines. If you lack a site at all, now’s the time to have one built.
While PPC campaigns should not take the place of organic SEO, they can provide traffic while you wait for your organic results to kick in. Of course, managing those campaigns can be challenging. The right creative agency will offer complete PPC campaign management integrated with SEO efforts to ensure that you’re able to target the right audience, at the right time.
While all of the services above should connect with your brand, look for a web marketing firm that can work as your partner in building your brand appropriately in every channel that you choose to use.
If you keep these four services in mind, you should be able to find the right internet advertising service. Whether you’re a retailer or a service provider, there’s a reputable partner out there for you. We invite you to get in touch with Brandastic by calling 888-339-5275.