Last week Facebook acquired Instagram – the photo-sharing smart phone app downloaded by over 30 million people – for a whopping $1 billion. Although no plans to drastically alter the Instagram experience have been unveiled by Facebook, the merging of the two social media giants is sure to bring about changes in Orange County marketing and branding.
Instagram allows users to capture quick photos of anything they wish to share – what they ate for lunch, their current location – apply a photo filter, and upload the photo with captions to social networking sites like Facebook, Twitter or the Instagram platform. From there, fellow Instagrammers are free to like and comment on uploaded photos. The application fosters a simple environment where everyone is free to create personal content and share it with whomever they wish.
Companies have been creating Instagram accounts to reach their consumers in a variety of ways, and there is no doubt that many more companies with delve into Instagram since Facebook acquired the application. Businesses are able to market their brand to the consumer on a more personal level by uploading pictures that take the consumer behind the corporate veil.
Similarly, Facebook recently developed the Timeline for brands, allowing companies around the world and in Orange County to showcase their services and products on a personal level with the consumer. This interface lets companies layout their history and achievements in a timeline format and also facilitates private messaging with consumers. This undoubtedly provides the consumer with a deeper insight of the company and direct communication with a representative in a social media setting.
These exciting changes in the social media world with unquestionably affect the marketing strategies of local businesses. Orange County web development and website design personnel can link their company websites to their Facebook Timeline and Instagram accounts, allowing consumers to get up close and personal with their favorite businesses. Brandastic.com is a Southern California based company focused on relationship, excellence, and service. When you are ready to be noticed, to really stand out, contact Brandasatic.