We are in a digital era where social and mobile usage trends are rising exponentially. Deemed as “Digital 2016”, business’s today are starting to realize more than ever the importance of mobile investments as a gateway to building relationships with their audience. No longer just a connection for social media and the Internet, studies are now showing the untapped potential of going mobile for user experience.
“By 2018, mobile users are estimated to increase to 2.56 billion”
With new mobile marketing tools such as Google Analytics, not only can you directly understand the behavior of your target audience, you can build your site around their needs for a more streamlined process. Google Analytics helps you not only analyze your visitor traffic, but it also allows you to track how your customers reach your site as well as as assessing how users are interacting with your site.
This month, Google has announced that they will be supporting Google Analytics through their Accelerated Mobile Pages. Google and Twitter’s Accelerated Mobile Pages Project (AMP) is an open source initiative that is designed to address any problem that will hinder pages from loading instantaneously. With prioritized speed, AMP can provide an overall fantastic user experience.
So what does this mean for you as a business? With the <amp- analytics> component, AMP can now be configured with Google Analytics to record page views, events, and even custom dimensions. With the ability to detect triggers such as button presses, the mobile features of AMP can now be connected to the analytic components of Google Analytics. Taking your website and ensuring that it is mobile ready is a necessary measure for any business. Unlock the limitless potential of mobile data, and learn how to engage your customers the right way today!
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