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How to Build Your Brand on Facebook

BlogWhile your Orange County business likely has a Facebook page, you might be struggling to determine ways to increase your brand awareness or engagement on your page. Here are some tips to increase your traffic on Facebook.

 

Photos on Your Page?

Facebook pages with photos, especially humorous ones, are more likely to receive likes from viewers.  Photos of the team, products, eye-catching photos, and even personal photos provide good substance for posts.

 

Providing Information?

Your Facebook page can be a great place to provide value to your customers. Are you a jewelry company? Post information about the latest trends or ways to wear jewelry. Fitness related – post recipes, exercises, and tips for motivation. You want people to return to your page and share it – they are more likely to do so if there is always something new and if there are interesting ideas to spread.

 

Persona?

Does your brand have feelings? Facebook is for people – so treat your brand like a person. Communicate. Determine which feelings people associate with your brand and capitalize on that information. Share thoughts on markets, current events, your own products.

 

Personal Promotion

People do not shy away from pages and businesses that promote themselves. Share achievements, milestones, awards, etc. You help to create a more personal relationship with your brand and also make your brand easier to follow. Everyone wants to align with people and brands that are doing well.

 

Your Orange County marketing through Facebook is likely to see a lift if you follow these suggestions for increasing traffic and engagement.

 

Brandastic.com builds world-class brands and websites to complement your Orange County Facebook marketing.  Brandastic is a Southern California based company focused on relationship, excellence, and service. When you are ready to be noticed, to really stand out, contact Brandastic.