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PCI DSS compliance

What is PCI DSS Compliance? Why does it matter?

Think about it: would you feel comfortable letting another person you didn’t know write down all your credit card information? You’d probably want to know that it was…

define your brand voice

3 Tips to Define Your Brand Voice [VIDEO]

You may not realize it, but each brand has a particular ‘voice’ that is a part of their brand. All your customers will think of you in a…

Traditional vs digital marketing

Is Digital Marketing replacing Traditional Marketing?

Can you remember the last magazine ad that you read? How about the last TV commercial? Do you wait next to your mailbox for the latest junk mail…

How does Search Intent affect your Google ranking?

How does Search Intent affect your Google ranking?

Have you ever gone onto Google and thought ‘let me just type in some accurate keywords’? Probably not. Have you ever searched the web for a specific meta…

quick guide to shopify vs woocommerce

A Quick Guide to Shopify vs WooCommerce for eCommerce

Setting up or rebuilding your website can sometimes feel like a game of Jeopardy. “Choose a domain name.” “Choose a web hosting platform.” “Choose a fancy new theme.”…

Is Facebook still relevant for businesses?

Do Facebook Ads work for business?

With the news that Facebook has lost over $100 Billion in value in one day, it might seem like the social media behemoth is losing steam. For business…

Why you need an HTTPS encrypted website in 2018

When browsing the web, and especially an eCommerce website, would you rather the site be secure or non-secure? The answer is a pretty obvious one. The idea of…

how to fix duplicate content for SEO

Three ways to avoid duplicate website content

If you have a website that is more than a few years old, you have probably made some changes and improvements to it. You might have added new…

netflix marketing and brand review

Keep it Real: Netflix Brand Review

I don’t know if you’ve noticed this, but, Netflix is taking over the TV and movie world. Don’t believe me? Just this past month, Netflix came out as…

owner of the business is not the brand digital marketing orange county

The Owner of the Company is not the Brand

Steve Jobs, Elon Musk, Bill Gates. What do these three people have in common? Besides all making it to the billionaire club at a reasonably early age, they…

title tags and meta descriptions SEO

How to use Headers and Title Tags to grow SEO rankings

When you begin searching for something on google, you might be surprised to know what is shown in the search results isn’t the same as what is on…

Emojis changing digital marketing?

Are Emojis changing Digital Marketing?

Today is World Emoji Day 2018. And while the actual day may have no more cultural significance than World Donut Day, or Talk Like a Pirate Day, the…

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