Every business should have a website that reflects their brand, and their personality. However, it can sometimes get expensive to hire developers to make small changes. If you’re just getting started, here are some quick tricks that can help your business to improve the look and feel of your website.
1) Make your content balanced
If you have a lot of service sections listed on your site, and one section is very in-depth, while the others are very basic, this makes the design look unbalanced. Your users will see that you don’t have as much experience or knowledge in the areas where there isn’t much information.
Take the time to add details to balance out each section of your website. Even if you need to hire a content writer to add some better explanations, it makes the design look better, and you appear as more an authority.
2) Use strong imagery
Invest in photography, especially when it comes to your team and office photos. Also, make sure your product photos and examples of your service have good photography. If you can’t yet use a professional photographer of your own, then you can use stock photo sites such as Shutterstock or iStock to get started. This shows to your customers that you are professional, and gives them a visual feel for your company.
3) Stick with your brand colors
Each brand usually has primary, secondary and tertiary colors that are used to represent you. Once you have decided on these colors, make sure that you stick within the color range. If you do want to use flashy colors, such as bright green or purple, make sure that they are purposeful and ideally a part of your brand color scheme. Make sure that your website visitors know why you are using them, and that they make sense for the products, services or information you are sharing.
These three simple tricks can be a great way to present a more unified and professional image to the outside world. They will give your site visitors a stronger sense of your value, and make them trust you more.