As of March 2015, Facebook was ranked #1 out of 18 frequently used social network platforms. At that point Facebook had surpassed 1 Billion users, dominating the online social world. It would only make sense that businesses both big and small are turning to Facebook to be their most used social platform in order to engage with current and new clients.
Paying to reach more people is the go to, getting as many “likes” as possible on your page so that your audience can see everything right away. But you do not have to turn immediately into paying for viewers. Simply boost your page reach in a more simplistic way, by using the tools available to you!
You might have heard of Google Analytics, well Facebook pages have analytics of their own. If you go into your page insights, you will be able to distinguish what posts had the most likes, comments, views, and shares. You can rank your top 10 or 20 posts based on this data. This way you will be able to understand what your audience has been engaging with, and continue to post relevant content with them in mind.
These analytics can also help you gauge when to post, and targeting a more defined audience who will engage more, essentially reaching more people. When you post at the right time, and to the right people, you will find engagement will go up. You can now target each post on your page with a variety of filters such as gender, age, location, etc. Even though you may be targeting a smaller scale of your overall audience with that specific post, those people are more likely to connect with it, comment, like it, and share it, which can attract new followers who can also relate.
The key to growing your page is to guarantee that your posts are being utilized in the most effective way possible. Reaching an audience that is engaging helps promote your page for you, growing every “like” organically. There is no need to be intimated by social media usage, and Brandastic can help. From copy creation, social media marketing, website design, video, and more, Brandastic has you covered. For examples of our work, view our portfolio.