Wondering how you can make a moment count between your audience and brand throughout the hectic holiday season? We understand it can feel impossible to connect with customers during the holidays when ads seem to flood inboxes and hundreds of sales are plastered across numerous websites.
With 73% of shoppers during the holidays shopping at new stores and online retailers, the pressure is on to welcome in new customers and convert them to loyal visitors.
At Brandastic, we understand how important this holiday season is for business. Here are some tips for how you can make that special connection between you and your customer during the holidays, and keep them coming back all year long!
MOTIVATE WITH EMOTION
There is no greater motivator than tapping into the emotions of a customer. You will be able to have a positive impact on their decisiveness toward your product or service as well as gain a level of trust for your brand, which will continue to create that motivation for years to come.
According to the Harvard Business Review, “emotionally connected customers buy more of your products and services, visit you more often, exhibit less price sensitivity, pay more attention to your communications, follow your advice, and recommend you more..” Their study on a major retailer found their audiences’ key motivators were the feelings of belonging, a sense of thrill, and a sense of independence.. By tapping into these emotions, the retailer was able to increase their number of active customers by 15%!
| Holiday MArketing Tip |
Send a special holiday eblast to registered customers or those who have signed up for alerts informing them of an upcoming sale, discount, or offer them a special promo code for a free gift with purchase. Provide accessible links and clear verbiage so that your customers feel cared for, and that they are special and unique to your brand. Pairing these specials with your site-wide sales will keep them coming back for more!
MAKE PRODUCTS RELATABLE
More and more brands are moving away from fancy, photoshopped product photography and more toward realistic, authentic imagery. For ecommerce, the best way you can show off your brand is giving your customers’ reasons why their lifestyle would match perfectly with your products.
Showing your products as they would be used increases trust in the product, resulting in your customers envisioning themselves owning it more easily. Returns are also less likely if a customer trusts more in the purchase they make!
| Holiday Marketing TiP |
Create a gift guide incorporating a few of your own products, showing how they would make great gifts for a loved one! Feature a discount or two, or alert customers about upcoming sales and encourage them to sign up for your newsletter to stay updated.
MARKET WITH NOSTALGIA
People love what’s familiar, and what helps make a connection more than nostalgia?
According to Forbes, the recipe for authenticity can be as simple as returning to your roots. The example of Sprite re-releasing a drink they created in the past resulted as a strong motivator for those growing up on the beverage to purchase the nostalgic drink.
What if your startup company doesn’t have those vintage roots to return to? The goal is to avoid focusing too much on one item/or area of a past decade. Instead, try incorporating design elements that have hints of 60s, 70s, 80s, or 90s to create that level of familiarity.
| Holiday MArketing TiP |
Find a decade that has design elements that could work with your brand, then take some of those inspired holiday colors and elements and incorporate them into your website banners and eblasts. Find ways to connect the design elements to your brand style to balance seamlessly with traditional and familiar designs.
With a season full of holiday traditions and special moments shared between loved ones, you can help your customers enjoy their holiday shopping experience with these fun, creative ways that make a lasting impression.
The key is to encourage customers to explore how amazing your brand is, even in the midst of the busy holidays! For more information on how you can market your brand all season long, and beyond, contact us today at 1.888.339.5275 or send us a message and see how we can ignite your potential!