In 2016 the ecommerce industry has continued to provide innovative progress. From the depth and complexity that can now be offered through your mobile shopping experience, to the detailed level of personalization that can be tailored to each customer, the ecommerce experience has raised the standard for all businesses. In fact, according to Forbes, “online shopping has exceeded the $1.5 trillion marker in the past year for worldwide sales – and experts predict that ecommerce will surpass $2 trillion in the next few years, making it one of the fastest growing industries.”
That is why for any B2B e-commerce business, it is important to offer new and innovative designs in order to set you apart. Start the year with a strong website and stay ahead of the competition with these growing ecommerce trends!
Trend 1: Go Mobile
Mobile shopping continues to grow in popularity, as more and more people prefer being on mobile than desktop. In fact according to Google Search Ranking more than 50% of searches are now on mobile. Making your site mobile friendly has become a must for increasing lead conversions. However, rather than just making your website optimized for mobile, focus on creating a unique mobile UX so that users can carry out all of their shopping needs without ever needing to switch over to desktop. This will ultimately lead to higher conversions.
Trend 2: User Generated Content
User generated content has evolved rapidly over the years. No longer limited to blog writing and website copy, user-generated content has become a way for your customers to interact and build engagement for a long-standing relationship with your brand. Consumers trust the input and reviews that are written by fellow consumers as opposed to professional generated content.
Trend 3: Social Selling
Marketers have long used social platforms as a way to promote their products. However, in 2017 it is predicted that more businesses will be using social platforms to sell products directly. With features such as Facebook “shop” sections, businesses can now add buttons and shopping features through social posts.
As robust as the ecommerce industry can seem, if you focus your resources in effective marketing tools that will ultimately cross over into leads. At Brandastic, we are an Orange County Marketing Agency, with a specialization in customized Magento web development. To learn more about how we can service your marketing and ecommerce needs view our Brand Care services or speak to one of our certified in house Magento developers and see how we can ignite your potential today!