Marketing today goes far beyond how much money you spend on advertisements. Launching a successful marketing campaign requires building a relationship with your audience. This is especially true for social media marketing.
According to studies by digital ad agency RadiumOne “Tweets with hashtags get twice as much engagement as those without them, and 55% more Retweets. On top of that, 75% of social media users use hashtags.”
Using proper hashtags can be a great organic marketing tool to increase brand awareness and user engagement in a creative way. By following a few simple hashtag strategies, utilize specific hashtags to engage your target audience.
A brand specific hashtag is a fundamental marketing strategy as it brings organic awareness to your brand. Not only will it build a discussion around your company’s brand, but can also naturally create an online community by bringing awareness to your campaign.
Content related hashtags are useful because they don’t necessarily need to be trending or even specific to your brand. Content hashtags serve as tagged words that are related to your post’s content. This is a great tool for optimizing your search content because it can attract a wider array of audience members based on the words that you tag.
Using trending hashtags can help you build an audience beyond your current followers and contacts. Keeping in mind real time, use hashtags that are relevant to your post.
Call to Action Hashtags
CTA hashtags can encourage online interaction with your brand by requesting a specific call to action. Adding a verb before your hashtag is a great way to get your audience involved in your brand. This is the perfect way to have your audience naturally share your campaign.
Social media marketing is as much an art as it is a science. While analytics are one marketing element, it also requires truly understanding and engaging with your users. As an Orange County marketing and design agency, Brandastic always strives to provide the most current strategies for a successful marketing campaign. Learn more about our Brand Care services today and let us help you Ignite your Potential®.