Magento has been no stranger to the ecommerce community and in 2015, gained even more traction with its official release of Magento 2. Known for its vast array of features housed in one platform and high level of customization, Magento has quickly become the largest open source e-commerce platform.
According to Google Trends, “Recent data from 2015 shows Magento serves more of the top 500 retailers than any other platform. With merchants attributing 10-80% of their sales uplift to Magento’s features.”
With currently over 240,000 shops on Magento are using Magento 1.x, the release of Magento 2 has caused many retailers to ask the same question, “Should I move from Magento 1.x to Magento 2?” Unlike a simple upgrade, Magento 2 is an entirely different platform from Magento 1.9. With different features and a completely renovated interface, the more important question that businesses should be asking is “is Magento 2 right for me.”
Some of the main differences that you will see in Magento 2 is its feature of a completely new interface that offers more room for personalization and engagement. With faster page loading speeds at <1.5 seconds per page, a new two step streamlined check out process, layered search navigation, and the ability to track site behaviour for a more personal shopping experience, there’s no question that Magento 2 converts page views into sales!
However, making the upgrade to Magento 2 is not as simple as downloading an extension. It is a multi-step process and a decision that should really be made depending on your site’s condition. If your site is running smoothly, and you are currently on such Magento versions as 1.9CE and 1.14 EE, there is no particular rush. Instead, this time should really be taken to explore everything that Magento 2 has to offer and thoroughly gather your site’s assets to make the necessary preparations for a smooth transition.
Magento 2 is a robust platform and therefore needs thorough planning and exploring to really know what is the right fit for your business. At Brandastic we not only design and develop your ecommerce site, we tailor it specifically to you.
Have specific Magento questions? Our in-house Magento certified developers are available any time to answer and provide support for any of your questions about Magento and e-commerce websites. Just give a call to 949.899.7340 and see how we can help you build a lasting ecommerce business online today!