If your business is running low on fresh ideas for weekly content, paying attention to current trends can help! Being aware of what is trending and using that information to fuel your web content can definitely be a way to help increase traffic onto your website.
Here are a few tips to keep in mind when incorporating trends into your posts:
If you happen to see that Matt Damon is trending and you think he is a fine musician – stop right there! Make sure that you know your topic well enough to cross it over with your content (of course, Matt Damon is an actor…) If you write an article that feels forced or if there is no way to bind your content logically with your particularly chosen trend, don’t mesh the two together. Chances are if it is painful to write – it is painful to read.
2) Finding Trends
There are many ways to find out what is currently trending. You can run searches to find out or you can use some of many resources such as Twitter, Yahoo, and Google Trends. As trends change often, it is important to get your information out while it is still hot. This means that if you choose to write an article that correlates to a trending Justin Timberlake, make sure to get your post out while Justin Timberlake is still on the charts. This can help bring in more views to your posts as more people would be interested in that topic at the time.
Go to Google trends and give it a try: http://www.google.com/trends/
If your business writes articles on air conditioning and you happen to find a way to crossover air condition with a trending Superhero film, go for it! If it is out of the ordinary and unique, chances are people will want to read it. Of course, it is important that it is well written, too. There are many ways to stay generic and write content that can be boring, but trying something new will definitely show that you have a creative side. Besides, a post that stands out can get a lot more shares and likes that could help it spread rapidly through the internet.
Following and writing about trends not only shows that your business can produce attention-grabbing content but it also illustrates that you are up to date with what is new and relevant.
Brandastic.com builds world-class brands, excels in web design and SEO, and helps your business look professional as you keep up with the latest trends. Brandastic is a Southern California based company focused on relationship, excellence, and service. When you are ready to be noticed, to really stand out, contact Brandastic.