Social media giant Twitter recently released an alteration to Promoted Tweets that allows brand advertisers to target specific subsets of their followers. Is your nationally known company offering up a deal to customers in the Orange County area? Instead of sending irrelevant Tweets to a portion of your followers, Twitter now allows you to target just those followers located in a specific region when developing population-specific Tweets.
Twitter has been testing Targeted Tweets with large companies like British Airways, Coca Cola, The Washington Post and Wendy’s. Below is an example of a British Airways Targeted Tweet intended for UK followers only:
Compose Tweets like this with the updated Tweet box at ads.twitter.com. Targeted Tweet payment is the same for Promoted Tweets: advertisers only pay when Twitter users engage with an ad, and the more a Tweet is engaged, the more often it appears. Deliver up an eye-catching, thought-provoking message that will ultimately be seen by more followers.
This update is now available globally to any brand that uses Promoted Tweets, and it will undoubtedly allow companies to better personalize messages and cater to a wider range of customers. Play this new change to your company’s advantage: target specific Orange County audiences or reach out to followers that live beyond the majority. Strategically plan your Tweets for population subsets to better maximize your Orange County marketing and branding potential.
Brandastic.com is here to enhance your Orange County website and web development skills. We develop your online marketing campaigns to better benefit your company. Brandastic is a Southern California based company focused on relationship, excellence, and service. When you are ready to be noticed, to really stand out, contact Brandastic.