Search Engine Optimization (SEO) is a moving target, with Google constantly changing algorithms and providing blended search results, including text and video thumbnails. How do you make this work for your Orange County business? Follow these tips for using videos to bring your website to the top of the search.
Google cannot search your video content; it only recognizes titles and words. Make sure your video title matches key search words. You can also try to make the title tag of the page match the title of the video. You should also be specific with your video title.
Submit a SiteMap
Submitting your video to Google via a Video Site Map is a sure way to get your content recognized on a Google search. A sitemap allows you to place text based information such as a title, or name, which could be your brand name. Then you can add descriptions, tags, or categories to further delineate your video content for searchability. All of these individual text pieces help your SEO.
Rally the Robots
Web site owners use a robots.txt file to allow robots to visit the site. (Search engines use programs called robots to locate web pages.) If your site is blocking robots, your content will not be effectively accessed. (Programming robots might require a trained professional.)
Think Outside the Video
Remember, a video can be a powerpoint or screen captures. Also, though the default might be to upload your video to Youtube, this is not the most effective means for SEO generation. A Youtube video will certainly get recognized by Google, but then the interested individual is directed to Youtube instead of your website.
If you are going the extra mile to place a video on your site, carefully consider the content. Customer testimonials are powerful, along with product presentations and demonstrations. Visual stories using images and infographics are gaining in popularity. Interactive videos, or ongoing video blogs (Vlogs) are also popular. A behind the scenes video provides a more intimate look at your brand and business. Customer generated videos, possibly as part of a contest, is another fantastic way to utilize videos to enhance your Orange County marketing efforts.
After you have implemented these techniques, be on the watch for increased search results.
Brandastic.com builds world-class brands and can help you optimize your Orange County website design – just watch us. Brandastic is a Southern California based company focused on relationship, excellence, and service. When you are ready to be noticed, to really stand out, contact Brandastic.