Online retail is growing at an exponential pace, and if you want a piece of the action, your Orange County marketing should absolutely include videos. Here’s a list of five video types you should be using on your Orange County website.
If your business has done something great, put it in a video. Did you go out of your way to help a customer? Did a social media campaign that you ran have great success? Did bringing in a new product help your sales soar? Capture this story and share it on film.
Testimonial clips are incredibly powerful when placed on your website. The camera can capture the excitement on people’s faces after using your product or service, videos are much more robust than written feedback. Testimonial videos are also like a thank you to your reviewers – you’re rewarding them with a bit of the spotlight.
Behind the Scenes
Behind the scenes videos are often humorous, entertaining, and enlightening. Customers love to see the mystery behind the making, the reality behind the magic. These videos are fantastic to showcase how hard your company works, and the detail and care that goes into creating your product or service. Customers and clients can gain an appreciation of how much you do for them. And have a laugh at the blooper reel.
These are a great way to increase exposure to your business, especially if you can get your interviewee to advertise to their followers. For example, if you highlight a blogger that uses your product, ask them to advertise the interview on their site so their followers come to your site to watch the video. Interview videos can also provide a fresh perspective or reiterate the importance of your product or service.
Product Demonstrations/Video Review
With the growth of online retail, product demonstrations are invaluable to customers. Moreover, having customers review the products provides legitimacy to your brand. Review/Demonstration videos have been shown to increase sales from 10%-60%.
Watch your Orange County Business grow with Brandastic. Brandastic is a Southern California based company focused on relationship, excellence, and service. When you are ready to be noticed, to really stand out, contact Brandastic.