You might have noticed lately that Google is getting weirdly accurate with its search results. One of the reasons this is happening is because Google has started to integrate AI into their search algorithm. One of the key factors that Google uses to decide what results to display for you is search intent.
Search intent is Google’s best guess at what type of results you’re looking for. There are four main types of search intent, and in this week’s vlog we break them down for you.
1) Informational Search Intent
This is where you are clarifying uncertainty. Examples of this type of search would be ‘What is SEO?’ or ‘How to use Adobe Lightroom’.
2) Navigational Seach Intent
This type of intent is when you are trying to reach a specific website using Google. So examples might be typing ‘chase.com login’ or ‘facebook’ into Google instead of typing in the URL directly.
3) Commerical Search Intent
When you’re looking to buy something, this is the type of search intent you have. Examples of this type of intent would ‘where to buy a camera’ or ‘SEO agency services Orange County’.
4) Transactional Search Intent
This is when you are trying to complete a task online. An example of this would be signing up for an event, or registering for a newsletter, reserving an appointment, etc.
The better you can understand the intent that your prospects have, the easier it is to shape your content to suit their needs and wants. Once Google grasps that you are meeting a specific type of need, it will show your results more often in the search results.