Every business owner should know the importance of their online presence, including building a strong website. You have hopefully utilized SEO for your website in order to have it show up at the top of searches. However, a new phrase starting to show up more frequently is ‘content marketing.’ Content marketing is creating information on your website or social media sites that people actually want to read or view. SEO attempts to catch the attention of Search Engines. A successful Orange County marketing campaign for your online business should include both, but there are some distinctions. Traffic from social media and sharing sites is topping traffic that comes from search engines – so you need to make sure your content is top notch.
1) Create Good Content
People love sharing videos, pictures, graphics, links. Your website should incorporate these elements so people can share with Twitter, Facebook, and Pinterest.
2) Maintain Brand Focus
If you are building content for your Orange County Website, you need to make sure that you maintain a consistent view of your brand. Don’t post cute pictures just because you know they will get shared, and don’t write a lot of unrelated blog posts about celebrities just because you know those terms are popular with search engines.
3)Include Any Type of Content True to Your Brand
If you are in love with your company, think about all the things related to the business that you could post about. Are you a Orange County graphic design company? Write articles about new fonts, marketing campaigns, colors theory, ad campaigns, spurring creativity, how different demographics perceive color, pixels, new products – the list is endless, but all could relate to graphic design.
4) Keep Your Content Unified
Do not have multiple sites at different domains – your Facebook site should direct to your main website, and your blog should be registered on your domain name. You should not have two old blogs on WordPress, that redirect to your new website at one domain, and close any old domains that you are not actively posting on or using anymore.
Brandastic.com builds world-class brands and websites and will help your Orange County website be SEO searchable and content rich. Brandastic is a Southern California based company focused on relationship, excellence, and service. When you are ready to be noticed, to really stand out, contact Brandastic.