The rise of visual media on social network sites has most business owners questioning which service to put their attention to. Do you use Pinterest, Tumblr, Instagram, or Vine? With 100 million monthly active users, Instagram should not be ignored as a way to grow your Orange County business. Instagram is an app that you can get for free on the App Store; create a profile, post photos, and help build your business. Below you will find some information on why you should not ignore Instagram in your social media marketing, and some tips on how to use Instagram for your business.

Demographic Appeal
As you seek to grow your business, you must understand your client base. As almost 70% of Pinterest users are Caucasian women between the ages of 25 and 34, if you have a product that is tailored to a different audience, you must explore other options. Instagram is a fantastic option for those companies seeking to reach a co-ed younger crowd. 28% of internet users between the age of 18 and 29 use Instagram. Many Instagram users are African American, Latino, female, and urban dwelling. Instagram has a solid presence in the social media world – with 13% of social media users on Instagram.

Inbound Marketing
Inbound marketing is the term used to describe the practice of creating quality content that pulls people towards your company or site. This certainly beats the old outbound method of ads, email lists, and leads. If you align your content with your customers, you will naturally attract traffic that you can then convert to sales. Instagram can be key to your inbound marketing strategy, as you create tailored images that show what you can do or what you can offer.

Fans Marketing For You
As you build a following on Instagram, host a contest for your fans to post a picture of them using your product. Encourage sharing with the use of hash-tags that link your Twitter account. Post information about events and contests that people can share in order to spread the word. Create quality images that people want to share. Instagram is a fantastic forum for getting the conversation started and watching it grow.

Planning and creativity can certainly help your Orange County Business get the most out of Instagram and its marketing capabilities. Start an account today!

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