Searching the internet for products and local service providers is meant to be easy. But is it always? Many websites can trick and tangle their customers into a ball of frustration – something that they are unmindfully doing.
Here are a few key principles to avoid those schemes when managing your company website.
1) Keep It Simple
Trying to please everyone is never going to work. Do not add irrelevant content to your web page that does not focus on your company’s products or services. Appeal to potential clients, they are the most important ones to keep in mind. Be sure to let your visitors know what it is your company provides immediately upon accessing your website. Do not fool customers with links that will lead them far from where they expect to be. Keeping information up to date and easy to access are important tips to remember.
2) Browsing The Web Should Be Easy
Whether your company is a service provider or a product manufacturer, customers should be able to grab the information they need quickly and go. Fast service is easy service. Have all contact information accessible. If you have advertisements on your page, make sure that they relate to what your customers are purchasing. Do not keep asking questions to fool customers into buying more from you. We have all been annoyed by websites that don’t let us just browse. You might get an extra sale by badgering away at a customer the first time, but keep in mind that a frustrated customer will likely not return.
3) Being Aware Of Competitors
Everyone says to pay attention to competitors but what does that really mean? Well, it’s important to know what you are up against. Pay attention to what is working on your competitor’s website. Do they have social media icons that keep them more connected with clients? What isn’t working on their website? Often times competitors can have flaws you can learn from. Make sure to be active on your web page. If you don’t even want to be on there, what would make others want to be? Include customer testimonials that highlight the quality of your company. A positive experience can really go a long way.
Ensure quality service by allowing customers to navigate your webpage almost effortlessly. Remember that a happy customer is a loyal customer.
Brandastic.com helps your Orange County marketing by building world-class brands and beautiful websites. Brandastic is a Southern California based company focused on relationship, excellence, and service. When you are ready to be noticed, to really stand out, contact Brandastic.