With the Internet so readily available to and widely used by consumers it’s no wonder that online reviews are prevalent for the businesses of today. Instead of blindly paying for a new product or service, many people visit websites or read posts detailing other people’s experience with a company. These reviews, positive or negative, can have lasting effects on the accountability and success of your Orange County business. Here are some pointers for managing your online reviews and better promoting your services via the Internet.
Because the Internet is used everyday by billions of people as a form of communication, it is important that your company is generating reviews for potential future customers to read and interpret. To do this, ask your customers to provide a brief review of their experience online. Set up a user-friendly review board on your Orange County website or encourage people to post comments on your brand’s Facebook Timeline. Don’t have an easy way of asking for reviews? Sign up for an online service that emails review requests to your customers. Having reviews posted online helps to better showcase the quality of your product or service.
Your customers are essential to the success of your business—without them your company could not exist. That being said, listen to everything your customers say, even if you don’t necessarily like it. Use Google Alerts to monitor the content that is being posted about your brand on blogs, news sites, videos and discussion groups. Check the most popular online review sites—such as Yelp, Google Places and Citysearch—on a weekly basis to see when new content is posted. Carefully read all posts on your company’s social media website. Reading everything that is said should be one of your essential Orange County marketing techniques. It is crucial to seek out all types of reviews not only to shape your product around customer opinions, but also to respond to what the customer is saying.
Interacting with your customers’ online reviews is very important because it shows you care about each individual customer. Assign an employee as your review responder who interacts with every customer that posts about your business. Did the company receive a glowing review on Yelp? Add a comment under the post thanking the reviewer and assuring them they will receive the same great service next time. Did you find a negative post on the brand’s Facebook Timeline? Get in touch with the upset customer, apologizing for their bad experience and offering a discount or refund to show you are upset by their negative review. Whether you garner raving posts or a few not-so-happy, publicly shared experiences, people like to see the brand assume an active role in responding to the words of the customer.
Brandastic.com builds world-class brands and can help you optimize your Orange County web development and online presence. Brandastic is a Southern California based company focused on relationship, excellence, and service. When you are ready to be noticed, to really stand out, contact Brandastic.