With one look, you can quickly gauge if a website will be useful to you for what you need or if you need to keep browsing. When as many as 85% of consumers are searching for local businesses online, it is imperative to keep your website up-to-date and easy to navigate. And as the virtual ‘first impression’ of your company, not having a site that is captivating with all the necessary bells and whistles, can truly mean the difference between creating a customer or clicking the back button.
Luckily there are many ways you can spruce up your website. Depending on your own style and type of website, there are a number of things that can make your website a tool that efficiently works for you while also drawing in your ideal audience.
Mobilize, De-Clutter, & Simplify
With today’s emerging technologies, it’s easy to get left behind. A website that isn’t mobilized to accommodate Smartphone users is losing access to the new solid customer base that uses the web on their phone daily. Along with keeping things mobile friendly, de-cluttering your site makes sure only necessary content is easily available to viewers. Simplifying the way a person navigates to specific information makes for a better user experience, which enhances your company’s overall impression.
Connect to Social Media
Tailoring your website to the user experience your customers connect to means knowing the right way to use social media. Is your website design made for heavy image content? If that is the case, consider using social media sites that follow that trend, like Instagram or Pinterest. For more formal, copy based content consider sharing on Facebook and Google+. Whatever channels you use make sure your social media marketing always guides the user back to your site so they get the full scope of your services.
Spending time giving your website that modern look and feel will let your customers know you are consistently improving and keeping up to date. Avoiding kitschy designs or styles that are sure to be outdated in a few years will make your site last longer, making your company a strong competitor in your respective field.
Brandastic excels in creating websites that are on the cutting edge, making the most of your content and style. With over 15 years experience, and the creation of brand strategies tailored specifically for you, contact Brandsatic to see how we can modernize your site, and ignite your brand potential.
(Source: Local consumer review survey)