According to eMarketer.com—publisher of data, analysis and insights on digital marketing, media and commerce—social media revenue at the global and national levels are still growing by the billions and are showing no signs of stopping.
In 2011, social network ad revenues, generated from paid advertisements on social sites and social games and apps, reached a whopping $5.2 billion worldwide, with nearly half of this revenue from the United States. For 2012, it is estimated that advertisers will spend $7.72 billion on social advertising worldwide and roughly $3.63 billion nationwide. These numbers are expected to be on the incline through 2014, with an estimated ad revenue of $11.87 billion worldwide and $5.59 billion nationwide. Take a look at the following figures to see revenue projects from 2011 through 2014 for the world and the United States.
Based on these figures, the United States is responsible for nearly half of the world’s social media revenue. The following table illustrates social network ad revenue by venue for 2011 through 2014, with Facebook dominating the totals.
No one can doubt the sheer power and influence of the social and online world of today. With the publishing of these current and projected revenue totals, it is important to take hold of your Orange County marketing strategies in the social and digital realm. Here are three tips for maximizing your brand’s social media influence.
Research and invest in the social
With worldwide social media ad revenues in the billions, it is clear that there is much money to be earned and product to be sold via social outlets. Keep your company updated on the latest social tools by researching articles on sites like Mashable.com. Thousands of articles pertaining to social media can be found archived on the website and new ideas are published everyday. Take the information that you discover and invest in it: hire a social media specialist to spearhead your Orange County website and company’s social presence and establish your product on the online market.
Create more than one social media account
Facebook may be the predominate source of revenue in the social media world; however, your company should be present on more than one site. Social media is a fast-paced and constantly evolving entity: new applications and websites are developed every year, and trends in online social sharing occur frequently. To ensure your brand’s social and online presence, invest in more than one site—make your company known!
Keep sites active
With more than one social media site comes more responsibility: you must keep your site live and active in order to generate a following. Having multiple social profiles will not benefit your company unless you gain a large client base. To do this, you must constantly post to your social media profiles to ensure your brand is staying fresh in your followers’ thoughts. If you are overwhelmed by the number of posts this requires, make use of dashboards like HootSuite that allow you to manage and update
multiple social profiles at once!
Brandastic.com is here to foster the growth of your brand through social media platforms and to maximize your Orange County web design potential. Brandastic is a Southern California based company focused on relationship, excellence and service. When you are ready to be noticed, to really stand out, contact Brandastic.