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The E-commerce Audience

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E-commerce sales are continually on the rise as shoppers are turning to their tablets and phones for the latest shopping trends. With sales to reach $370 billion by 2017, it is no wonder E-commerce sites are looking to stand out amongst the rest. Knowing the online shopping audience is technology driven and quick to act, makes it possible to market your E-commerce website to reach those savvy and eager customers.

Take a look at this E-commerce style from KashCrystals.com  as well as these E-commerce audience statistics to help you market your website accordingly.

 

Mobile Ready

71% of shoppers believe they’ll get a better deal online than in stores.

58% of U.S. Department Store Websites are optimized for mobile devices.

26% of shoppers abandon their shopping carts because of forced account registration.

These stats tell us what we already know; E-commerce is not going anywhere. But is your site ready? Optimizing your E-commerce website is necessary to take on the ever increasing number of online shoppers. Make sure your website works in a variety of mobile applications like tablets, iPhones, androids etc. to create an enjoyable shopping experience for your potential customers.

 

 Social Media

71% of social media users are more likely to purchase from brands they follow online.

52% of U.S. consumers buy directly from brands online.

Social Media is an invaluable tool when it comes to directing traffic to your site. Online customers like to feel involved and connected with the company’s they buy from, so creating an online presence that showcases your company’s personality and brand will help your E-commerce site flourish. Consider company social media pages that feature your products, and are consistent with your site’s design and voice.

 

Your E-commerce site can give online customers a refined, easy shopping experience if it is suited for the new generation of mobile shoppers. Contact Brandastic for more information on how you can take your site to the next level. With over 15 years of experience, Brandastic has unveiled a variety of cutting edge websites that stand the test of time. Take a look at our portfolio and see how we can Ignite your Potential®.