For most businesses, the holiday period means a big push for increased sales.
While consumers are rushing around buying gifts, businesses are focused on reaching sales targets. This is especially true for eCommerce companies looking to catch the attention of holiday customers.
The online holiday shopping season begins with Cyber Monday and is often a turning point for a successful year. But to ensure your eCommerce success continues throughout the year, tracking user engagement is key.
There are several metrics that you can consider for eCommerce user engagement. These can include session length, session interval or frequency, retention rate, and acquisitions.
Choose site-specific goals
Every website has a purpose. Some are designed to validate and give credibility to your experience and services. Others are meant to grow leads via email or phone. Still, others want to be a resource in an industry.
But with any website, and especially eCommerce websites such as WordPress Woocommerce builds, you must consider who is paying attention. And where. And for how long. This is why setting up site-specific tracking goals in Google Analytics to analyze audience information can help you make sense of the success of your online presence.
Google Analytics can analyze how many people are visiting (called unique visits), and see if those that visit your site end up sticking (called bounce rate). Finally, if they do leave, where on your website do they tend to decide to leave? This is really valuable information to know. You can then see if you need to change your design to make things easier to find.
These markers are beneficial in deciding if your website is useful and driving sales for your eCommerce business.
There’s more to your site than sales
How much was ordered is an easy goal to measure for e-commerce sites, but WordPress sites can also measure a sales-like conversion. Lead forms, newsletter sign-ups, phone number clicks on mobile and Call to Actions across your pages can all be tagged as events in Google Analytics. If you treat these events as conversions similar to eCommerce sites, you can gauge progress month over month and year over year. They are a great sign of growing success of your site.
What about those businesses who don’t sell anything on their website? What good does tracking do?
The short answer is a lot. While your website might not be a product or commerce-oriented platform, service-oriented websites still have specific goals they can track and measure. Organizing these tracking goals can improve your ROI in brick and mortar stores as well as give you an understanding of your online audience.
Your company website is accessible to millions of potential client and customers. Understanding how it is working in your favor and what changes can be made to increase your revenue is crucial.
Having the know how to set goals and track them to make improvements is crucial to your eCommerce success.
Brandastic is a certified Magento and WordPress developer based in Orange County, California. Our agency develops Magento eCommerce websites and full WordPress sites using Woocommerce from the ground up to serve our clients needs.
Contact us today to begin leveraging your site for eCommerce success.