Like the newspapers the phrase originally came from, “above the fold” is now a term from a bygone era.
Web usage has moved to mobile devices, and designs need to keep the interest of your reader all the way to the end. Apps have been helpful in acclimating audiences to scrolling through oceans of social media content, but what makes them so addicting? Here are some helpful web marketing tips for keeping visitors engaged:
Helpful Design
Readers may not know there is more interesting material on the page unless you let them know. Something as simple as putting a stylized arrow on the center of the fold to direct your reader may be all you need.
Navigation Anchors
If you have multiple sections for different audiences, anchoring an icon is the perfect way to get exactly where you need to go. It gives your reader the option to scroll through slowly and peruse, or click on the anchor and get taken to a specific section.
Mobile Usability
Smartphones have made it easier to digest a plethora of continuous streaming content through scrolling action. It is easier for a mobile user to scroll down for more information then it is to click and load multiple pages.
Minimal design changes can make a big difference in overall experience. Brandastic is an Orange County design agency specializing in WordPress and Magento development, and custom design. Call us today at 1-888-339-5275 for more information on how we can improve your design.
