During 2020 and 2021, social media had a huge year of growth. Here are 20 of the latest social media statistics that are worth knowing about in 2021.

Here are 15 great ways to help your website visitors stay engaged on your site, and to buy from your e-commerce business.

Every time you are considering watching a new movie, you will likely first watch a trailer for it. A movie trailer gives you a feel for what the…

SEO competitor analysis can help you learn tactics that are working for your competitors and use this knowledge in your own SEO campaigns.

In 2021, as podcasting continues to grow in popularity each year, one thing is clear: human beings love to listen to each other talk.

Despite the challenges of the past year, 2021 is still an exciting time to be in business. The technology available to all of us means we have a level playing field to compete with the largest companies in the world. 

If you are looking for the best Google Analytics alternatives to analyze and report your web traffic, then here is a list of eight of our favorite tools.

Lead generation is one of the most important goals of any business website. But if the mobile version of your website is failing to convert, one of the best ways to improve conversions is through Google Ads Lead Forms.

More than ever before, customers will be buying online this year for gifts. Here are six ways to use Google Ads to your advantage to grow your online sales during the holiday season.

If you run a business that advertises online, cost per acquisition is an essential measurement for tracking success. It’s a way for your business to determine if your investment in a particular marketing channel is worthwhile.

A high Click-Through Rate correlates with a higher conversion rate for most campaigns. This is because if people are clicking on your ad, it’s likely that something is engaging.

The goal of all content is engagement. For people to want to read what you write, it has to be useful and interesting. You must create something valuable so that people stop scrolling and click on your link.