Keyword research is an important part of search engine marketing (SEM). It helps find the words and phrases that potential customers use when looking for products or services. By understanding these keywords, we create ads that match what users are looking for. This increases the chances of clicks and conversions.
Keyword research not only helps choose the right keywords for pay-per-click (PPC) campaigns it also guides the creation of effective ad copy along with identification of negative keywords to exclude.
Using keywords wisely helps make ad spending more efficient. It also improves ad quality scores which leads to better ad placements and lower costs per click. In essence, effective keyword research enables businesses to connect with their target audience more precisely, driving more qualified traffic and improving overall campaign performance.