Orange County
Top Digital Marketing Agency

It’s critical at the onset of our partnership to establish clear quantifiable key performance indicators that will become our metrics to measure our success. We establish these benchmarks through our onboarding process, asking the right questions to help clients determine what does or should matter most to them when assessing their digital performance.

At Brandastic, you’ll work with a dedicated team tailored to your project needs. This typically includes:

• Account Manager: Your main point of contact, ensuring smooth communication and keeping your project on track.
• Account Strategists: Experts in digital marketing who craft your overall strategy based on your goals and industry insights.
• Creatives: Designers and content creators who bring your brand’s vision to life through compelling visuals and messaging.
• Digital Marketing Specialists: SEO experts, PPC specialists and content gurus who implement and optimize your campaigns.
• Analytics Team: Professionals who monitor performance, provide insights, and suggest improvements to maximize results.

Hiring a local agency, like Brandastic in Orange County, offers several advantages:

1. • Personalized Communication: Face-to-face meetings and a shared time zone make collaboration seamless and more effective.
   • Local Market Expertise: A local agency understands the unique dynamics of your community, including audience preferences, regional trends, and competitors.
   • Stronger Connections: Local partnerships foster trust and accountability, ensuring a closer working relationship.

A digital marketing agency specializes in helping businesses grow their online presence and achieve their marketing goals, providing a range of services tailored to clients’ specific needs, including:

• Website Design & Development: Creating user-friendly, optimized websites that engage visitors and convert them into customers.
• Search Engine Optimization (SEO): Improving website visibility on search engines like Google to attract organic traffic.
• Pay-Per-Click Advertising (PPC): Managing paid ad campaigns on platforms like Google Ads and social media to generate leads and sales.
• Social Media Marketing: Building a brand and engaging audiences across platforms like Facebook, Instagram, LinkedIn, and more.
• Content Marketing: Developing valuable, relevant content (like blogs, videos, and infographics) to attract and retain target audiences.
• Email Marketing: Crafting campaigns that nurture customer relationships and drive repeat business.
• Analytics and Reporting: Providing insights into campaigns to ensure your marketing strategy is effective and continuously improving.

A full-funnel marketing strategy typically takes 8-12 weeks to plan, launch, and refine. The process begins with research and planning (2-4 weeks) to identify goals, audiences, and key messaging, followed by the go-to-market strategy (2-4 weeks), which involves forecasting campaign budgets, outlining the holistic marketing funnel, campaign-specific KPIs and initiatives. Upon approval of the strategy, campaigns are then built, launched and tested (2-4 weeks), with ongoing optimization and scaling to ensure long-term success. While initial setup can be completed in a few months, continuous adjustments are crucial for sustained impact.

Clients typically receive updates based on the project’s scope and their preferences, with most receiving weekly or bi-weekly reports for active campaigns and monthly performance reviews. Communication channels include email, video calls (Zoom or Teams), and project management tools like Slack or Asana, ensuring consistent and transparent communication tailored to each client’s needs. Ad-hoc updates are also provided for time-sensitive developments or campaign milestones.

Brandastic has partnered with over 500 clients across a diverse range of industries over the past 15 years. Our strategies are grounded in thorough research, enriched by first-party data, and enhanced by our cutting-edge suite of AI applications, allowing us to create adaptable solutions tailored to the unique needs of each industry.

Our process for developing and executing a marketing strategy is structured to deliver results efficiently and effectively:

1. Discovery & Goal Setting: We begin by understanding your business, audience, and objectives through detailed research and collaboration. This ensures the strategy aligns with your specific goals.
2. Research & Analysis: We analyze your competitors, target audience, and market trends, using first-party data and industry insights to identify opportunities.
3. Strategy Development: Based on our findings, we create a customized, multi-channel marketing plan that outlines tactics for each stage of the funnel, from brand awareness to conversions.
4. Implementation: Our team executes the strategy with precision, creating and deploying content, campaigns, and ads across the appropriate platforms.
5. Monitoring & Optimization: We track performance using key metrics, making data-driven adjustments to improve results and ensure long-term success.
6. Reporting & Communication: Regular updates and transparent reports keep you informed and involved every step of the way.