Friar Tux: Web Development & Marketing Campaigns

https://www.youtube.com/watch?v=0_6w1kcb2Wk&t=3s

THE CHALLENGE

Friar Tux set out on a mission to elevate their presence in the wedding market by capturing more leads and igniting engagement on social media. Their strategy included a captivating promotion specifically for wedding parties, an exciting suit giveaway to draw in new followers, and a dynamic Black Friday offer. However, they faced the challenge of crafting a strategic plan that would connect with the right audience, generate eye-catching content, and ensure effective lead nurturing throughout the customer journey.

OUR SOLUTION

Brandastic rose to the occasion by crafting a vibrant social media lead generation campaign that spanned Meta and TikTok. We harnessed the power of stunning visuals and compelling video to entice wedding party leads. To nurture these leads effectively, we designed a thoughtful email series that guided potential customers seamlessly through the sales funnel. For the suit giveaway, we created an engaging Instagram post, sponsoring it to maximize visibility and attract a flurry of new followers. This effort was perfectly complemented by a targeted email campaign to boost engagement and participation. Through this innovative, multi-channel approach, Brandastic empowered Friar Tux to successfully drive leads and amplify their social media presence, turning moments into memories.

What Our Team Accomplished

Go-to Market Strategy

Social Media Marketing

Email Marketing

STRATEGY

For over 50 years, Friar Tux has been helping customers look their best for life’s most important occasions with the finest suit and tuxedo fashions at affordable prices. With 30+ locations across Southern California, they sought to expand their reach through digital and email marketing. Brandastic became the perfect partner to elevate Friar Tux’s digital marketing efforts and grow their customer base. Our objectives were two-fold, to increase applications and interest in job openings at locations across California and increase brand recognition for the nonprofit as a whole.

Key Messages & Unique Selling Propositions

Perfect Suits & Tuxedos Fit for All Seasons

Now you can have comfort and style. Lock in your group wedding offer!

Look and feel your best with Stretch and Coolmax® Technology

KEY METRICS & RESULTS

Brandastic strategized a variety of engaging lead generation campaigns with highly relevant targeting in specific geographic locations to accurately align Friar Tux’s services to their ideal target market.