Friar Tux Shop
Friar Tux is a one-stop shop for life's biggest celebrations. With over 30 locations in the Southern California market, Friar Tux was looking to reach a broader market through digital marketing, search engine optimization, and better website functionality.
Brandastic was a perfect partner to assist Friar Tux with their digital marketing efforts. In six months, Brandastic generated 1,000+ leads for Friar Tux. This grew both their sales volume and their online brand recognition.
Social Media Campaigns
Brandastic created a variety of engaging lead generation campaigns. With focused targeting on parents, students, and specific geographic locations, we were able to accurately match Friar Tux’s services to the correct market.
The advertisements included wedding promotions, prom giveaways, and love story contests. Using professionally shot and edited video campaigns, Brandastic increased the engagement for each campaign. This attention drove leads through multiple channels and to the custom landing pages.
Custom Form Creation and Integration
Brandastic took on maintenance of Friar Tux's Magento 2 store, which was a complex development project. This included stylistic elements, ADA compliance cleanup, to build-out of custom forms, and integration with their existing POS system Wintux. After development with Brandastic, the updated website has helped the Friar Tux brand to leverage their online assets for future growth.
Drip Email Campaigns
Brandastic worked with the Friar Tux team to develop and implement an email drip campaign strategy. The goal was to create a funnel for engaging prospective customers and to keep them connected with Friar Tux. This included registering their wedding, purchasing accessories, viewing the season's lookbook, and sharing useful blog posts.