Don Roberto Jewelers:
Modernizing a Legacy Brand
THE CHALLENGE
Don Roberto Jewelers, a well-established name in the jewelry industry, needed to modernize its online presence to stay competitive in an evolving digital landscape. Their website required a refreshed look and improved functionality to better showcase their products and enhance user experience. Additionally, they sought to strengthen their search engine rankings to increase visibility and attract more customers.
THE SOLUTION
Brandastic partnered with Don Roberto Jewelers to redesign their website, incorporating a modern aesthetic with darker tones and high-quality imagery that reflected the brand’s elegance and craftsmanship. Beyond the visual upgrade, we implemented strategic SEO improvements to help Don Roberto reach the top spots on Google for their key search terms. By combining design enhancements with SEO optimization, we elevated their online presence, making it more visually compelling and easier for customers to discover and engage with the brand.
What We Accomplished
Product Page Optimizations
Optimized Image Alt Tags
STRATEGY
Brandastic analyzed top jewelry eCommerce brands and found high-quality imagery to be a key driver of engagement and conversions. Using this insight, we modernized Don Roberto Jewelers’ site with a sleek, dark aesthetic and striking product photography, creating a more immersive shopping experience that sets them apart in a competitive market.
KEY METRICS & RESULTS
Brandastic has overseen all updates to Don Roberto’s website, including the recent redesign. Additionally, Brandastic has collaborated with Don Roberto to enhance their SEO strategy, helping them achieve top rankings on Google for their primary keywords.