Young Surgical: Building a Brand from the Ground Up

Young Innovations recognized a significant gap in the industry for streamlined customer experiences in oral surgery and saw an opportunity to leverage the strengths of three established businesses that shared a similar mission. The result was the formation of Young Surgical, a strategic union that combined resources and expertise to deliver exceptional solutions and services to dental professionals. The challenge? Brandastic stepped in to transform a logo and some preliminary colors to a thorough brand identity, along with a seamless and supportive e-commerce experience.

Brandastic designed a comprehensive e-commerce website for Young Surgical, tailored specifically for selling medical and dental supplies and devices. To build visibility and anticipation, we implemented a strategic mix of paid and organic efforts across key social media platforms, ensuring the brand reached its target audience effectively. Alongside this, we continued a targeted email series while completing all critical pre-launch SEO tasks, including the finalization of core keywords and metadata, to ensure the brand was optimally positioned for a successful entry into the market.