STRATEGY
Young Surgical: Building a Brand from the Ground Up
THE CHALLENGE
Young Innovations recognized a significant gap in the industry for streamlined customer experiences in oral surgery and saw an opportunity to leverage the strengths of three established businesses that shared a similar mission. The result was the formation of Young Surgical, a strategic union that combined resources and expertise to deliver exceptional solutions and services to dental professionals. The challenge? Brandastic stepped in to transform a logo and some preliminary colors to a thorough brand identity, along with a seamless and supportive e-commerce experience.
OUR SOLUTION
Brandastic, an Orange County digital marketing agency, designed a comprehensive e-commerce website for Young Surgical, tailored specifically for selling medical and dental supplies and devices. To build visibility and anticipation, we implemented a strategic mix of paid and organic efforts across key social media platforms, ensuring the brand reached its target audience effectively. Alongside this, we continued a targeted email series while completing all critical pre-launch SEO tasks, including the finalization of core keywords and metadata, to ensure the brand was optimally positioned for a successful entry into the market.
Programmatic Display Ad Creative
In need of a seamless and intuitive online shopping experience for their customers, we streamlined previously time-consuming and complex registration and ordering processes through strategic UX prototypes and complemented the user experience with clear messaging and an engaging user-interface.
But we didnโt stop there. As a result of our search engine optimization efforts pre and post-launch of the site, Young Surgicalโs organic traffic skyrocketed โ accounting for nearly 55% of total sales, making this channel the most valuable channel for the budding brand name.
Target Audience
TARGET AUDIENCE
Oscar
Oral Surgeon
TARGET AUDIENCE
Deborah
Dentist
Organic Social
Key Messages & Unique Selling Propositions
Supplies You Trust. Care That Counts.
Your Partner in Oral Surgery
Putting Patients First with Every Solution
KEY METRICS & RESULTS
20.81
27.14
24.79
*As of 3/26/25
Website Design
FREQUENTLY ASKED QUESTIONS
How did Brandastic support Young Surgical?
Brandastic partnered with Young Surgical to plan and execute a multi-channel digital strategy spanning paid social, SEO, email marketing, website design, and branding. The engagement focused on clear positioning, strong creative, and performance-minded execution.
What digital marketing services did Brandastic provide for Young Surgical?
Brandastic provided paid social, SEO, email marketing, website design, and branding support for Young Surgical, combining strategic planning with creative development and campaign execution to improve visibility, engagement, and business outcomes.
What made Brandastic a strong partner for Young Surgical?
As an Orange County digital marketing agency with national campaign experience, Brandastic brought strategy, creative, and execution support to help Young Surgical strengthen brand presence and drive results across priority channels.







