DESS: Driving Sales for a Dental Solutions Provider

https://www.youtube.com/watch?v=_eIim8xALGY

THE CHALLENGE

DESS USA encountered the challenge of building a robust brand presence among key decision makers, specifically dentists, within a highly competitive market. They aimed to expand their online reach and drive more traffic to dess-usa.com, attract a larger base of dentist clients, and create a cohesive brand identity across all platforms to boost overall brand awareness.

OUR SOLUTION

To tackle these challenges, Brandastic crafted an all-encompassing marketing strategy for DESS USA. Our approach featured targeted PPC and social media marketing campaigns aimed at driving direct traffic to their website, along with brand awareness efforts and precise email marketing to engage the intended audience. We performed an in-depth website and heat map analysis, which led to a full website redesign to enhance navigation and user experience. Additionally, we implemented an SEO strategy centered on optimizing Google Analytics, refining backlinks, monitoring heatmap patterns, and creating optimized content to elevate online visibility and ensure DESS USA remained competitive in the marketplace.

Campaign Types

Shopping

Driving sales with shoppable ads on search platforms.

Conversions

Leading visitors to the website to make a purchase.

Remarketing

Leveraging relevant website traffic to drive conversions.

Target Audience

TARGET AUDIENCE

Kevin

Business Development Manager

TARGET AUDIENCE

Doug

Dentist

KEY METRICS & RESULTS

Brandastic revolutionized DESS-USA’s e-commerce sales with a complete restructuring of their existing pay-per-click campaigns and implementation of a search engine optimization strategy, resulting in the highest recorded online sales at the cheapest cost per acquisition in DESS-USA history.