Quality score is a rating that Google gives to each of your keywords in your advertising campaign. It’s essentially Google’s assessment of how relevant your ads are to the keywords that people are searching for.

Healthy web design plays a huge part in how your potential customers feel about you. When building a brand, and especially an online brand, the more you can do to grow brand trust the better.

Using Instagram as a business requires a different focus and approach than a personal account. You need to have a clear strategy in place and know how to get the most from the app.

Your business website is your prime piece of real estate on the web. Unlike social media platforms, you completely own the content on your website, and you are…

Working with an SEO should be a long-term partnership. If you want to see real organic growth, it’s vital that the agency you choose aligns with your goals, and can deliver what they promise.

Hashtags are not very logical the first few times you use them, but they can grow your search-ability and following when used correctly and consistently.

As you probably already know, a web browser is an application you use to access the world wide web. A lot of people think of the browser itself…

Sometimes a business opportunity is hidden in plain sight.  Dollar Shave Club (DSC), the multi-million dollar online membership company, found their opportunity in razor blades. But it’s not…

An eclectic group, it’s no wonder digital marketers love conferences, festivals, conventions, and summits. We’re an overly competitive bunch, obsessed with trends, addicted to the internet, and avid…

Have you ever watched one of those Netflix documentaries about sustainable food? Next thing you know, you’re vowing to go vegan and fight the good fight against corporate…

Instagram stories have taken over the world. In 2016, small circles started to appear at the top of the Instagram app. These circles were Instagram Stories, and although…

With the adoption of machine learning into the Google algorithm, it’s officially the end of an era. The Google search algorithm is advancing so rapidly that Google’s own…