If you run a business that advertises online, cost per acquisition is an essential measurement for tracking success. It’s a way for your business to determine if your investment in a particular marketing channel is worthwhile.

If you allow other websites to syndicate the content you create, you will gain a lot more attention and traffic than only keeping them on your website.

Reputation management software makes your marketing efforts as a business owner easier. It also helps you gain valuable insights into how customers view your business and how you can keep improving.

These digital marketing podcasts are a goldmine for marketing professionals for learning new trends, and for business owners who want to learn digital marketing for themselves.

If you are thinking about using pay-for-performance SEO, it’s important to know the risks associated with it, and what to look for when hiring a reputable SEO agency.

Your business website is your prime piece of real estate on the web. Unlike social media platforms, you completely own the content on your website, and you are…

These digital marketing KPIs help you understand what is working and to focus your efforts in the areas that are having the largest impact on your marketing campaign and business objectives.

TikTok is a video-sharing social media platform unlike any other. In this article, we cover the history of TikTok, and how users, influencers, and advertisers are benefitting from the platform in 2021.

In 2021, as long as you follow some of the best email marketing practices, you can still stay connected with existing customers and grow your brand trust.

In 2021, Facebook advertising is no longer just optimized for B2C sales. With the right strategy in place, B2B businesses can also leverage the social media platform to grow brand awareness and generate more leads.

These Digital Marketing Youtube channels offer an incredible starting point to learn new tactics and to stand out in your marketplace to attract more customers in 2021.

Every marketing agency knows the value of keeping your industry knowledge up to date. Here are the best 18 digital marketing books to help you keep up with the latest trends and ahead of the competition.