As the ecommerce landscape has evolved, so too have the buying habits of most consumers. In the past, a lot of the pre-purchase thinking was done in the…

Before 1984, the world of basketball sneakers was fairly boring. The standard running shoe or sports shoe was mostly white in color, with some small aesthetic additions such…

Did you know that 97% of online consumers today go online to look at reviews before buying a product or service? And that 85% of people will trust…

In the modern world, there is a blurred line between work and home. Because, more often than not, we find ourselves attached to our devices 24/7; connecting both…

Sending emails gets kinda boring after a while. Sending thousands of emails gets really boring, really quickly. Thank goodness that whenever you use Mailchimp that you have a…

You may not realize it, but each brand has a particular ‘voice’ that is a part of their brand. All your customers will think of you in a…

Steve Jobs, Elon Musk, Bill Gates. What do these three people have in common? Besides all making it to the billionaire club at a reasonably early age, they…

If you run a business in the modern world, you know that you need to spend time and invest money attracting customers to your business. While many companies…

Before 2004, the name Tesla was synonymous with a quirky genius inventor from the 1900s. However, after the launch of Elon Musk’s third company SpaceX in 2002, the…

This is how I used to buy mascara: I’d walk into a Target and buy whichever one felt like it was the right quality for me. Then, three…

No matter which generation you were born into (or identify with) you have to admit that people are changing. Fashion, culture, values, and lifestyles shift with every single…

Think for a moment about your family. Each person has a different type of personality. You might have a crazy uncle or a shy cousin. Your brother might…