How To Know When It’s Time For A Brand Refresh [VIDEO]
The very best way to undertake a brand refresh is to hire a team of experts. A marketing team can take care of all elements of a brand refresh, such as logo design, brand voice and strategy, colors, fonts, images, and everything else.
15 Grammatical Mistakes That Damage Your Marketing Credibility
Grammar mistakes can affect credibility, professionalism, and clarity. Practice careful attention to detail in your writing and carry the skill over to other aspects of your business.
Crossing the Streams: Twitch Brand Review
Whether online or in real life, Twitch has shown that there is a lot to be gained from sharing our passions and interests with the world and with each other.
The King of Sports Content: NBA Brand Review
As the NBA gears up for its 74th season, we anticipate it to be one of the most exciting in recent history. The busy off-season and a loaded…
Funny Is Good Business: Dollar Shave Club Brand Review
Sometimes a business opportunity is hidden in plain sight. Dollar Shave Club (DSC), the multi-million dollar online membership company, found their opportunity in razor blades. But it’s not…
How Ecommerce is Changing in 2019
In 2019, the e-commerce ecosystem has become a huge battlefield. Amazon has taken over 50% of the e-commerce market, and now generates over $250 Billion in sales each…
A True SoCal Classic: Vans “Off The Wall” Brand Review
The Vans Brand has survived and thrived for over 50 years in an incredibly competitive marketplace. For a brand that started as an outlier, it has hacked popular culture and remained authentic.
Create Better Engagement With Quality Content
While the content on your website is essential for SEO, not just any type of written drivel will suffice. For people to want to read what you write,…
Creating a Coffee Culture: Starbucks Brand Review
Imagine how different the world would be without Starbucks. Over 30 years, the brand has shifted the way coffee is consumed, shared and perceived throughout the US and…
A Brief History of Magento: 2007 – 2019
The Magento ecommerce platform is one of the most revered platforms for ecommerce developers worldwide. In fact, the word Magento is Googled more often than the word ecommerce.…
3 Tips to Define Your Brand Voice [VIDEO]
You may not realize it, but each brand has a particular ‘voice’ that is a part of their brand. All your customers will think of you in a…
The Value of Instagram Marketing for Business
For most business owners, they’re so busy running their business that updating social media seems like a pointless waste of time. Why bother posting day after day, just…
