Even in 2020, the popularity of the Air Jordan brand is at an all-time high. With the release of The Last Dance documentary, we take a look back at the marketing genius behind the Air Jordan brand.

The goal of all content is engagement. For people to want to read what you write, it has to be useful and interesting. You must create something valuable so that people stop scrolling and click on your link.

Focus on educating and helping your customers first, and selling them second. You will see a dramatic increase in the volume of web traffic, brand trust, and sales.

Implement these seven tips, and you’ll be well on your way to creating a great website that users will be more inclined to visit and will want to keep coming back to.

Using sensory marketing is a great way to innovate in your field and to stand out from your competitors. Here are 15 ways to use the five senses to grow the trust and attention for your brand.

For your business, micro-influencers offer a lot of opportunities for partnering. You can capitalize on their market reach and gain attention from their audience.

Ask anybody who owns a Tesla, and they will have a reason for buying beyond driving. For a company that spends zero dollars on marketing, it is astounding…

Thanks to platforms like Facebook, Instagram, Youtube, and TikTok, there is a constant stream of interested people who you can share your life, your interests, your career, and anything else you think is worth watching.

What do Google, Uber, Sharpie, White-Out, Post-It, and Venmo all have in common? The answer is a brand name that’s become part of our everyday language. You may…

In the social media world, engagement is seen as its own form of currency. The more engagement your Instagram profile has, the higher your online worth is. In…

The Magento ecommerce platform is one of the most revered platforms for ecommerce developers worldwide. In fact, the word Magento is Googled more often than the word ecommerce.…

The very best way to undertake a brand refresh is to hire a team of experts. A marketing team can take care of all elements of a brand refresh, such as logo design, brand voice and strategy, colors, fonts, images, and everything else.