During a crisis, it feels like waiting is a wise option. Seeing what ‘the market’ or your competitors are doing seems less risky. However, following the lead of others is the surest way to become obsolete. 

As we are all adapting to this new way of living and working, here are four ways that business owners can stay connected to their customers while confined to their homes.

The businesses that will survive and thrive during these challenging times are those that offer to help. They look for people in need and find innovative ways to solve problems for them.

These seven communication tools will help all of us are looking to stay safe and to keep our spirits up. For many businesses, using these tools can help to reconnect with your customers while they are stuck at home, and find new ways to serve.

When running a business, the cost of technology can start to stack up quickly. With these tools, you can greatly improve your business, directly from your phone at no additional cost.

Using sensory marketing is a great way to innovate in your field and to stand out from your competitors. Here are 15 ways to use the five senses to grow the trust and attention for your brand.

Alexa rank is important in the sense that it provides you high-level data with how traffic and engagement fare. This data allows you to get a better understanding of your site and a general idea of what to work on to improve your popularity.

In 2020, the data laws of California will shift to become more stringent. This is good news for consumers when it comes to privacy, and important for businesses to understand.

These digital marketing podcasts are a goldmine for marketing professionals for learning new trends, and for business owners who want to learn digital marketing for themselves.

TikTok is a glimpse into what it means to be growing up in today’s hyper-connected world. In this article, we cover the history of TikTok, and how users and advertisers are benefitting from the platform.

Conversion Rate Optimization (CRO) is the practice of optimizing your website or landing page experience based on visitor behavior. It can drive more sales and improve the overall quality of your site.

Thanks to platforms like Facebook, Instagram, Youtube, and TikTok, there is a constant stream of interested people who you can share your life, your interests, your career, and anything else you think is worth watching.