What is Cost Per Acquisition (CPA)?
If you run a business that advertises online, cost per acquisition is an essential measurement for tracking success. It’s a way for your business to determine if your investment in a particular marketing channel is worthwhile.
What is Content Syndication?
If you allow other websites to syndicate the content you create, you will gain a lot more attention and traffic than only keeping them on your website.
The Top Reputation Management Software Tools in 2021
Reputation management software makes your marketing efforts as a business owner easier. It also helps you gain valuable insights into how customers view your business and how you can keep improving.
The Top 35 Digital Marketing Podcasts in 2021
These digital marketing podcasts are a goldmine for marketing professionals for learning new trends, and for business owners who want to learn digital marketing for themselves.
What is TikTok? Why Is It So Popular?
TikTok is a video-sharing social media platform unlike any other. In this article, we cover the history of TikTok, and how users, influencers, and advertisers are benefitting from the platform in 2021.
10 Tips for Better Email Marketing in 2021
In 2021, as long as you follow some of the best email marketing practices, you can still stay connected with existing customers and grow your brand trust.
15 Ways to Use Sensory Marketing in 2021
Using sensory marketing is a great way to innovate in your field and to stand out from your competitors. Here are 15 ways to use the five senses to grow the trust and attention for your brand.
Digital Marketing Statistics to Know in 2021
Digital marketing growth in 2021 is pretty incredible. There is a considerable volume of growth and development and new emerging digital marketing trends to discover.
What is Readability? Why Does it Matter?
The way we read online is very different from how we read in print. Learning to improve your readability will help pique and keep the interest of the reader.
The Top Six B2B Marketing Strategies in 2021
These six different types of B2B Marketing strategies that can help to grow your online reach, your new business leads, and your business revenue.
How To Create A Customer Journey Map
As a business owner, it’s up to you to make sure that the journey your customers take builds trust, grows their loyalty, and makes them want to continue doing business with you.
The 11 Best SEO Tools to Improve Your Rankings in 2021
Here are 11 great tools for SEO research for business. Each SEO tool can help set up your business for success in SERP ranking, and to increase your online reach.