Reputation management software makes your marketing efforts as a business owner easier. It also helps you gain valuable insights into how customers view your business and how you can keep improving.

If you run a business that advertises online, cost per acquisition is an essential measurement for tracking success. It’s a way for your business to determine if your investment in a particular marketing channel is worthwhile.

If you can understand the five stages of the consumer decision-making process, you can then adapt it to make sure you are using it for SEO and social media marketing.

As the latest entry into video sharing apps, Instagram Reels enables you or your brand to make your own short videos within Instagram itself.  

One of the best ways to advance your knowledge in any subject is to pay attention to the pros. Here is our list of the Top Digital Marketing Influencers to follow in 2020 and beyond. 

Triller, a video-sharing app, is the latest TikTok rival that is uniquely positioned for massive success within the social media world.

Extending our line of sight beyond what’s immediately around us, to those around the world, in order to offer a helping hand, is something that needs to be happening at a larget scale.

If you are considering an SEO campaign for your business, there are a lot of variables to consider. Any good SEO agency will help you decide on the best kind of approach.

The QR code technology has been around since the mid-1990s, but due to the COVID-19 pandemic, they are making a huge comeback.

In 2020, as podcasting continues to grow in popularity each year, one thing is clear: human beings love to listen to each other talk.

For smaller businesses, Amazon’s marketing innovations can be used at a grassroots level, and help to grow their business through a customer-centric approach. 

With the entire world heavily focusing online, the ability to grab more online attention from your business has increased. Now is a great time to capitalize on the growing ad trends and to promote your business.