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Paid Search

Marketing

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Increase Click-Throughs and Conversions

Increase Click-Throughs and Conversions

The most effective paid advertising campaigns target the right demographic with a compelling offer. We can help you to develop campaigns and test to optimize your results. Let us work to grow your online reach, and increase sales for your business.

The fastest way to grow a sales funnel is through pay-per-click advertising. Consumers today engage with paid ads just as much as organic content and listings. Use the best tools available to expand your reach and outsell your competition.

Our Mission is to ignite the brand potential of our clients. As your complete SEO services, PPC marketing, and web development agency, we have the know-how to grow your business. Our strategies strive to achieve: Engaging User Experiences, Wider Reach for Brand Awareness, Increased Industry Influence, Stable Organic Traffic and Rankings. We are your #1 Digital Marketing Agency in Orange County.

Your Paid Search Marketing Team

Pioneer Electronics

Since 1938, Pioneer’s passion has been to create an unbeatable entertainment system through their high quality audio products. As an extension of their team, we collaborated with them to build a Social Media Marketing campaign for Facebook and Instagram. From ad conception, creation and finally execution, we enabled Pioneer to experience more clicks at the lowest cost possible.

52%

Decrease in Cost Per Click

68%

Increase in Conversions

Most Frequently Asked Questions

Why choose Brandastic?

We have over 15 years of experience in SEO and digital marketing. Our team has helped hundreds of companies to grow their online presence and increase online sales through both organic and paid marketing

What Is PPC?

Pay-per-click advertising is a form of advertising where you pay each time an internet user clicks on one of your online ads. In terms of search engine marketing (SEM), these ads show up in the search engine results pages (SERPs) above organic results when a user searches for a specific keyword.

In addition to showing up in the SERPs, PPC ads also show up within the Google Display Network (GDN). The GDN is a collection of sites, apps, and videos where your Google Ads can appear. These are typically display ads (graphic or text-only ads) that come in all shapes and sizes.

GDN allows you to define your audience by targeting more than just keywords. For example, you can target a set of websites based on certain criteria and show ads to all users on that site. On the other hand, you can target a set of users based on certain criteria and show them ads on all sites they visit on the GDN.
Other audience targeting options on GDN include:

Topic targeting
Keyword contextual targeting
Remarketing
Similar audiences
Demographic targeting
Interests

But PPC goes beyond search engine marketing. PPC ads also show up on social media sites, such as Facebook, LinkedIn, and YouTube.
The different types of PPC ads are:

Search ads
Google shopping ads
Local services ads
Social ads
Display ads
Gmail sponsored promotions (GSP)
Remarketing ads
Amazon PPC ads
In-stream ads (YouTube ads)

What Does a PPC Agency Do?

A PPC agency like Brandastic has a skilled team of PPC specialists who are knowledgeable and experienced in creating, optimizing, and managing PPC ads for companies. PPC management involves overseeing a company’s entire PPC strategy and budget. From keyword research to split testing, a PPC management team is responsible for a wide range of digital marketing tasks.

Through data, research, and experience, a PPC agency can help strategize your advertising goals. In order to maximize your ROI and achieve the best results, a PPC agency will work to deliver your ads to the right people, at the right time, for the right price.

Working with a PPC agency can be a viable solution for businesses that don’t have the budget to hire an in-house PPC manager.

But not all PPC agencies are created equal. Many of them are Google Ads agencies, which means they only work with Google Search and Display Networks. Whereas, other PPC ad agencies like Brandastic offer expertise and services on many PPC advertising platforms.

When you work with a PPC agency, you’ll be leaving your paid advertising efforts in the hands of professionals who know the ins and outs of advertising on a variety of platforms. This will allow you to ensure precision and accuracy, save valuable time, and achieve a better ROI.

The skilled PPC management team at Brandastic can create an efficient, cost-effective paid advertising campaign to increase traffic to your website. Through constant reporting, monitoring, and testing, we’ll also be able to tweak and improve the strategy, which can yield even better results.

How Can PPC Help Your Business?

If PPC advertising involves increasing website traffic, you might wonder why you need it if SEO can do the same thing. SEO is a highly effective digital marketing strategy that should be in every business’ repertoire. But PPC does things SEO can’t.

Faster Results
With PPC, you might notice faster results. It can take time to see results from an SEO strategy because you have to wait for Google to crawl and index your pages, and rank it in the SERPs. On the other hand, with PPC, you might notice results in just a few hours.

Appear Above Organic Search Rankings
Another key difference between PPC and SEO is that PPC ads appear above organic results. This means that when you run a PPC ad campaign for your target keyword, your website will appear first on the SERPs.

So, people who search for a particular keyword will see your results before they see organic search results. This is especially important for high intent keywords that signify an online lead is ready to complete a transaction, whether it’s to buy something, inquire about a service, or take any other action that has a strong possibility of resulting in a sale.

Leverage Real-Time A/B Testing
PPC ads are also highly useful because you can run A/B tests on them in real time. This involves running two different ads together at the same time to measure the one that converts better.

Changing elements like ad copy can impact click through rate (CTR) and how an ad performs. Once you determine which ad is performing better, you’ll be able to tweak your campaign accordingly.

Pinpoint Your Target Audience
Beyond local SEO techniques, general SEO doesn’t offer detailed audience targeting. SEO can target certain audiences who are searching for specific keywords. But it doesn’t really allow any audience customization options beyond that.

On the other hand, PPC allows audience targeting. This allows you to divide customers into different segments based on interests and hobbies. You can also target people based on their age, gender, marital status, average income, and more. As a result, you can really zero in on the most qualified customers who are most likely to care about or want what you have to offer. This translates to more sales.

So, with a highly targeted campaign, you can attract the customers who are most likely to engage with your business, need what you have to offer, and ultimately, make a purchase.

What Our Clients Are Saying

We Get You Ranked!

Google Pay Per Click

Choosing the right Google PPC strategy is very important. Let us help!

Explore Our Wide Range of Projects

We ignite the brand potential of our clients through nurturing relationships, cutting-edge creative design, and holistic integrated marketing approaches. Now more than ever before, brands need to be fast, smart, and ahead of the curve. That’s where Brandastic comes in.

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