What is Pay-For-Performance SEO?
Several risks accompany using pay-for-performance SEO, and it’s important to know what to look for when hiring an SEO agency.
The Top Reputation Management Software Tools in 2020
Reputation management software makes your marketing efforts as a business owner easier. It also helps you gain valuable insights into how customers view your business and how you can keep improving.
The Best Types of Display Ads To Promote Your Business in 2020
The best thing about display advertising is the variety of ad types you can test out. These rich-media display ads can offer a more engaging experience to capture your target audience’s attention and drive conversions.
What is Cost Per Acquisition (CPA)?
If you run a business that advertises online, cost per acquisition is an essential measurement for tracking success. It’s a way for your business to determine if your investment in a particular marketing channel is worthwhile.
Understanding the Consumer Decision Making Process
If you can understand the five stages of the consumer decision-making process, you can then adapt it to make sure you are using it for SEO and social media marketing.
Are Facebook Pages Still Useful in 2020?
In 2020, Facebook continues to grow, despite the continually rising popularity of TikTok and Instagram. In fact, over 2.45 BIllion people still log on to Facebook each month…
How to Use Instagram Reels as a Business Tool
As the latest entry into video sharing apps, Instagram Reels enables you or your brand to make your own short videos within Instagram itself.
15 Ways to Grow Engagement for your Website
Here are 15 great ways to help your website visitors stay engaged on your site, and to buy from your e-commerce business.
How to Get More Backlinks for Your Website
To grow your SEO success, you need other websites linking back to you. More backlinks will mean more traffic sources, and an increase in unique site visitors and page views.
9 Digital Marketing Influencers to Follow in 2020
One of the best ways to advance your knowledge in any subject is to pay attention to the pros. Here is our list of the Top Digital Marketing Influencers to follow in 2020 and beyond.
What is a Featured Snippet? How do you get one?
If you can get your content featured in a Google Featured Snippet, it can dramatically boost traffic volume to your website. Here’s how to meet the criteria to get to Google’s coveted top spot.