What is Cost Per Acquisition (CPA)?

What is Cost Per Acquisition (CPA)? 

If you run a business that advertises online, cost per acquisition is an essential measurement for tracking success. It’s a way for your business to determine if your investment in a particular marketing channel is worthwhile.

The Top Reputation Management Software Tools

The Top Reputation Management Software Tools in 2021

Reputation management software makes your marketing efforts as a business owner easier. It also helps you gain valuable insights into how customers view your business and how you can keep improving.

8 Digital Marketing KPIs You Need to Know

8 Digital Marketing KPIs You Need to Know

These digital marketing KPIs help you understand what is working and to focus your efforts in the areas that are having the largest impact on your marketing campaign and business objectives.

What is TikTok? Why is it so popular?

What is TikTok? Why Is It So Popular?

TikTok is a video-sharing social media platform unlike any other. In this article, we cover the history of TikTok, and how users, influencers, and advertisers are benefitting from the platform in 2021.

10 Tips for Better Email Marketing in 2020

10 Tips for Better Email Marketing in 2021

In 2021, as long as you follow some of the best email marketing practices, you can still stay connected with existing customers and grow your brand trust.

How To Run A Successful Facebook B2B Advertising Campaign

How To Run A Successful Facebook B2B Advertising Campaign

In 2021, Facebook advertising is no longer just optimized for B2C sales. With the right strategy in place, B2B businesses can also leverage the social media platform to grow brand awareness and generate more leads.

Five essential tools for shooting great video in 2020

Five Essential Tools for Shooting Business Video in 2021

In 2021, you can set up and begin using video for business for less than $2000 and grow your sales for the long-term. Here’s a guide to get started.

Social Media Statistics to Know

20 Social Media Statistics to Know in 2021

During 2020 and 2021, social media had a huge year of growth. Here are 20 of the latest social media statistics that are worth knowing about in 2021.

Is Facebook still relevant for businesses?

Do Facebook Ads Still Work for Business in 2021?

Facebook is still the world’s largest social media platform in 2021, and despite the rising cost of Facebook ads, it can still be a profitable source of new customers.

mobile phone with the linkedin logo on the screen

7 LinkedIn Marketing Strategies That Work in 2021

In 2021, if you’re not utilizing the LinkedIn platform correctly, your business is potentially missing out on high-quality leads and new customers.

Here are four different ways to create engagement with your audience on Youtube in 2021.

4 Ways to Grow YouTube Engagement in 2021

Youtube is an increasingly valuable tool for marketing your products and services. Focusing on growing engagement will also result in increasing your revenue.

omnichannel marketing

How To Create an Omni-Channel Marketing Experience

Omnichannel marketing is the way that business have adapted to the new innovations in online ordering, apps, social media, and integrated them into their business strategies.

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