8 Must Have Digital Marketing Apps in 2019
Is it possible to run your entire business via a mobile phone?
Even though mobile technology has come a long way, most businesses today still depend on desktop or laptop computers for a lot of their operations.
The phones we hold in our hands today are actually mini computers. And the way that most users enjoy using them is via apps. Applications are purpose-built pieces of software that help make life easier or entertain us in some way.
Marketing Goes Mobile
But one aspect of business that is becoming possible to manage via mobile devices is marketing. Because consumers spend so much time on their phones today, it makes sense that the apps that manage them would start to migrate there as well.
Trying to manage mobile content from a desktop can actually be cumbersome in some situations, not to mention inconvenient. A lot of marketing content is becoming more in-the-moment and even low production content can go viral.
Here are 8 Apps that we find most useful for improving your social media and online marketing presence in 2019:
Buffer is one of the most well known social scheduling apps. Its main function is to schedule updates to multiple accounts on Twitter, Facebook, LinkedIn, Instagram and Pinterest. The app also allows follow-up with statistics on how each post performed. The newest version of the iOS app even allows for sharing and scheduling from inside other popular apps like Safari. Buffer currently offers a free subscription and four competitively priced plans: Pro ($15/month), Small Business ($99/month), Medium Business ($199/month), and Large Business ($399/month).
Hootsuite is another social media management tool that allows you to schedule posts to Twitter, Facebook, Instagram, LinkedIn, and Youtube. While more expensive than Buffer it gives you more ability to plan at every plan level. Currently, Hootsuite’s free plan allows users to manage up to three social accounts, and schedule up to 30 posts at a time. Payment plans start at $25 per month and allow you to add team members, schedule more posts, and manage additional accounts.
3) Facebook Pages Manager
Today Facebook is a huge monolith of content. However, with Facebook Groups, Facebook Marketplace, Facebook Watch, and the regular news feed all taking up space, it’s almost impossible to figure out how to keep on top of your Facebook business page. The Facebook Pages Manager app allows you to streamline most activities that are part of managing a Facebook page. These can include posting, commenting and liking, and also replying to private messages. You can handle page management controls via this Facebook app, change details, images and even track statistics. Best of all the app is totally free to use.
4) Facebook Ads Manager
If you run ads for Facebook or Instagram, this marketing app assists with running Facebook or Instagram advertising campaigns from your phone. Stay on top of your campaigns, edit schedules and budgets, easily create and track Facebook ads and receive notifications all in the palm of your hand. No matter where you are, this app will help you stay on top of your ad spend and your campaign success. Just like the pages app, the Facebook Ads Manager App is free.
Originally launched as Latergramme, the Later app allows you to schedule and publish posts for Instagram at your own convenience. One of the most frustrating things about Instagram is the inability to post at a later time. Later takes away this problem by allowing you to post later (hence the name). Another great tool is the ability to manage multiple Instagram accounts in one place, You can source images from a library or even from Dropbox and Google. Analytics is easy as well with reports on user activity and hashtags. The Later app is free with limited use, and paid plans range from $9/month for a single account, up to $49/month for multiple user accounts.
Need to know what the internet is saying about you? Mention has got your back. An app designed to monitor social media, blog posts, and news sites, Mention will give you up to date reports on who and what is being said online about you, your brand, and anything else you want to know. You can link to social media accounts for easier access, as well as create customized statistics that matter to your business. For smaller businesses, a free plan will probably suffice, but there are also paid options starting at $25/month up to $600/month for large corporations.
If you need to create professional images for social media, Canva’s new app brings all the features from the web right onto your phone or tablet. Use pre-built templates, and drag elements into place to create custom images to share. Thanks to Canva’s integrated social sharing you can easily share them directly to social media with a few taps on your phone screen. If you just need a simple image editor, then Canva is a great free tool. For Pro and Enterprise plans, you can gain more features starting at $10/month.
8) Grammarly Keyboard
Nobody wants a bunch of typos in the emails or marketing posts. The Grammarly Keyboard is just like having a professional editor in your pocket. The app lets you use a special keyboard that automatically scans your writing for misspellings and grammatical errors. It helps to remove mistakes and poor grammar and over time helps you become a better writer. Best of all this marketing app is completely free and works inside any app on your smartphone.
All these apps can help you to run your business directly from your phone while traveling or outside the office. You can create, track, audit and stay connected with your customers while on the go. Best of all, many of them are free or very low cost to use. As technology continues to evolve there is a huge benefit in adopting these new mobile marketing tools to your business.